Consumer Business Analyst

About Us

We are a dynamic and forward-thinking organization focused on delivering exceptional consumer experiences. Our team thrives on data-driven insights to shape strategies that drive growth and innovation. We are looking for a talented Consumer Business Analyst to join our team and play a pivotal role in shaping our consumer business strategies.

Role Summary

The Consumer Business Analyst will be responsible for leveraging data to uncover insights about consumer behavior, trends, and preferences. You will work closely with cross-functional teams, including marketing, product development, and sales, to ensure that data-driven decisions are at the forefront of our consumer strategy.

Experience with Customer Data Platforms (CDP) is essential for success in this role.

Key Responsibilities

• Analyze consumer data to identify trends, opportunities, and insights to inform business decisions.
• Leverage CDP tools to consolidate and analyze customer data from various sources.
• Develop and maintain dashboards and reports to track consumer behavior and KPIs.
• Collaborate with marketing and sales teams to design and implement targeted campaigns based on data-driven insights.
• Evaluate campaign performance and provide recommendations for optimization.
• Identify gaps in data collection and work with technical teams to enhance data quality and accessibility.
• Stay updated on industry trends, consumer behavior, and emerging technologies.

• Bachelor’s degree in Business Analytics, Marketing, Data Science, or a related field.

• Minimum 3-5 years of experience in a similar role, with a focus on consumer analytics.
• Hands-on experience working with Customer Data Platforms (CDP) such as Segment, Tealium, or similar tools.
• Proficiency in data visualization tools like Tableau, Power BI, or Looker.
• Strong analytical skills with experience in SQL and/or Python for data analysis.
• Excellent communication skills with the ability to present complex data in a clear and actionable manner.
• Detail-oriented and able to manage multiple projects in a fast-paced environment.

Preferred Skills

• Experience in the consumer goods or retail industry.
• Familiarity with CRM platforms such as Salesforce or HubSpot.
• Understanding of data privacy regulations (e.g., GDPR, CCPA).
• Proven track record of working in cross-functional teams.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• Collaborative and inclusive work environment.
• The chance to work with cutting-edge technology and innovative teams.