Specialist 5, Product Marketing

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We have an exciting position within our Platforms Business Segment focused on managing and executing on the delivery of marketing activities and materials. The purpose of this content is to promote the value propositions of our platform products and services that complement our industry-leading HDD devices, while further establishing Western Digital Platforms products as top-tier storage infrastructure solutions in our targeted market segments.

The Product Marketing Manager acts as the liaison between product managers and the market. In this role you will design materials and activities that clearly articulate compelling value of our products and services to our target audience. This position works closely with the product management team to understand the value of our offerings as well as the audience for each of our products and services. You will work with Sales, Channel Marketing, Business Development and Public Relations teams to actively drive the development of content suited for their planned activities. You will provide strategic and creative input to each of those teams to help them formulate their communication strategies and initiatives.

Your ability to understand product details, strengths and differentiators will be key to your success, as will your knowledge and understanding of marketing techniques and strategies. Above all these needed skills will be your ability to channel that knowledge into crisp, clear, compelling messaging that will be leveraged globally to properly position our offerings. Your creative output will provide a foundation for all direct marketing and collaborative marketing activities via our channels, as well as our OEM, distribution, and technology partner channels.

You will work within Western Digital cross-functionally to gather information related to product value propositions and to develop and influence our go to market channel strategies and content.  Primary functional interfaces with other departments including Product Management, Business Development, Channel Marketing, Corporate Marketing, HDD Product Marketing, Web Marketing and Development, Public Relations and Sales.

In this role you will be expected to:

• Develop crisp, clear, compelling value propositions for our product and service offerings.
• Initiate and guide the development of promotional material including:
  • Product literature,
  • Marketing campaign content for events, direct marketing, and social marketing,
  • Web content,
  • Promotional videos,
  • Tradeshow event content of various types,
  • Partner solution briefs and customer case studies
  • Vertical marketing content (e.g. High Performance Computing, FinTech, xSPs, OEM/ODM, etc.)
  • Newsletters
• Manage marketing projects which includes development and presentation of schedules and dependencies for creation and deployment.
• Manage a schedule and lead hosting activities for webinars and other events that are focused on Western Digital offerings and in some cases collaboration with channel or technology partners.
• Travel occasionally in support of events or content production.
• Manage a portfolio view of all planned activities and keep organizations aligned and on track for each project within the portfolio.

• Bachelor’s degree in marketing, business or technical field, or comparable experience
• 5+ years of experience in product marketing or product management role in a technology related field
• Storage industry experience
• Proven track record of product marketing for technical products
• Demonstrated ability to translate technical product capabilities into compelling market messages
• Knowledge of the data storage industry or other datacenter infrastructure
• Can show a compelling portfolio of product marketing content (for the areas listed under essential duties) that was developed via direct oversight or contribution
• Strong verbal, written, and presentation skills with the ability to develop compelling messaging and to work effectively and efficiently in this key cross-functional role
• Knowledge and experience with content development tools such as Microsoft PowerPoint, Adobe Photoshop, InDesign and Premiere Pro
• Proven ability to develop amazing product presentations and high-level solution diagrams (with technical assistance from associated functions)

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience, we anticipate that the application deadline will be 02/21/2025(3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.

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