Social Media Coordinator

At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. As a leader in the wearable tech space, we’re shaping the future of fitness, health, and performance.

WHOOP is hiring a Social Media Coordinator to help grow our brand presence and engage our community across social platforms. Reporting to the Senior Manager of Social Media Content, you will play a pivotal role in creating, publishing, and optimizing content that inspires and informs our audience. This role combines creativity, project management, and an analytical mindset to amplify WHOOP’s mission and reach.

• Utilize tools like monday.com and Notion to manage and streamline social media workflows, ensuring timely delivery of business-as-usual posts and campaigns.
• Maintain and update the social media calendar, ensuring alignment with overarching marketing strategies, brand themes, and campaign objectives.
• Schedule and publish content across platforms, ensuring all posts reflect the WHOOP brand voice and are optimized for specific audiences and channel formats.
• Partner with the New Media team to develop engaging and innovative content that resonates with the WHOOP audience.
• Lead pre-production planning and logistics for social content, including managing deadlines, resources, and post-production workflows.
• Contribute to weekly brainstorming sessions with fresh, platform-specific ideas and brief concepts to the creative and New Media teams for execution.
• Monitor and analyze social media performance metrics to identify opportunities for growth and innovation, sharing actionable insights with the team.
• Stay informed about platform updates and emerging trends, proactively suggesting strategies to evolve the social media presence of WHOOP.

• 1-2 years of experience managing social media platforms for a brand, organization, or agency.
• Proficiency with platforms like Instagram, TikTok, YouTube, and LinkedIn, as well as familiarity with social media management tools (e.g., Sprout Social or similar).
• Exceptional organizational skills and attention to detail, with a proven ability to manage multiple projects and meet deadlines.
• Strong written and verbal communication skills, with an ability to craft compelling, on-brand content.
• Experience interpreting social media metrics and using data to inform strategies and decisions.
• A passion for fitness, health, and technology, with a curiosity for staying ahead of industry trends.
• Comfort being on camera is a plus but not required.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. 

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.