Global PR, Influencer & Events Coordinator - Ethical Fashion Marketplace

Wolf & Badger is on a mission to make retail fair. Working to support our community of 1000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our online marketplace and flagship stores in London, Los Angeles and New York City. We are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of 120 people currently located between London, Málaga, New York, and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.

As the PR, Influencer & Events Coordinator, you will play a key role in supporting and executing initiatives across press and influencer partnerships, as well as event planning. This is a varied and exciting role for someone passionate about fashion, media, and brand-building. The role is based at the Wolf & Badger HQ in Soho, London, where our team ordinarily works together in-person approximately 3 days per week.

Key Responsibilities:

Public Relations (PR):

• Manage daily PR tasks, including responding to media and product sample requests.
• Build and maintain strong relationships with press and media outlets to secure regular and consistent coverage.
• Research and pitch stories to target media, focusing on fashion, lifestyle, and sustainability.
• Coordinate sample management and support on PR and influencer gifting, including management of product sourcing from global designer community, send outs, follow ups, feedback and managing returns. 
• Monitor and report on PR campaigns, including tracking media placements and coverage and evaluating performance metrics.
• Assist with the creation of press materials, such as press releases, mailers, and media kits.
• Maintain and organize PR resources, including media databases, press lists and gifting inventory.
• Keep track of relevant industry awards and help prepare submissions.
• Participate in brainstorming sessions for upcoming campaigns, media outreach, and press initiatives.

Influencer Marketing:

• Support the growth and management of the Wolf & Badger Tastemakers program.
• Identify, build and maintain relationships with influencers aligned with our brand values.
• Coordinate the logistics of influencer partnerships, from onboarding to product gifting to content approvals.
• Track and analyse influencer campaign performance to optimise strategies and improve ROI.
• Stay informed on industry trends and competitor activity to enhance influencer marketing efforts.
• Assist in concepting creative ideas for influencer outreach, campaign themes, and gifting initiatives.
  

Events:

• Assist in planning and executing PR and media-focused events, including press days, launches, and store openings.
• Coordinate logistics for events, such as supplier and sponsorship outreach, organising DJs and sound system setup, guest list and door management and goodie bags.
• Provide on-the-ground support during events, ensuring smooth execution and strong brand representation. This will often include working evenings and/or weekends.
• Collaborate with our Brands team to support customer-facing events.
• Track and report on event performance to evaluate success and optimise future initiatives.
• Contribute creative ideas for event concepts, and branded merchandise.
• Collaborate with the wider marketing team to align event objectives with overall marketing goals.
  

Additional responsibilities:

• Manage annual PR and Events calendar, ensuring plenty of time is allowed for exceptional planning and execution.
• Assist with press and influencer store visits.
• Support the PR Manager in planning and execution of key partnerships and activities.
• Work collaboratively with the marketing team to deliver required assets and collateral for PR, partnerships and events.
• Work closely with the wider marketing team to plan, create and disseminate relevant social media content and rapidly grow our social media community, as well as participating in social media content from time-to-time.
• Work closely with the Performance Marketing team to activate creator and partnership campaigns on paid channels.

Why Us

A key pillar of our mission is to create community, and this starts with our internal team. At Wolf & Badger we are committed to fostering a dynamic and inclusive workplace culture where every team member can thrive and feel comfortable being themself. You’ll have lots of feedback and ample opportunities for personal and professional growth during your time with us. We offer resources, training, and mentorship to support our employees' development.

Collaboration is at the heart of everything we do, with cross-functional teamwork and open communication driving our success. As the UK's first B Corp certified marketplace, our work is deeply purpose-driven. We are dedicated to promoting ethical and sustainable practices in the fashion and retail industry, empowering independent designers, and making a positive impact on our community and the world. This PR, Influencer & Events role is crucial to the long-term success of our business. This role offers ample opportunities to shine and grow in a PR career in an environment where you can truly make a difference.

You should have:

• 1-2 years of experience in public relations, influencer marketing, or events (internships considered).
• Familiarity with media databases, influencer platforms, and PR practices.
• Excellent verbal and written communication skills, with a knack for storytelling.
• Strong organisational and project management skills, with attention to detail.
• A proactive attitude and ability to work in a fast-paced environment.
• Demonstrable interest in fashion, sustainability and independent design.

• Competitive starting salary of £29k-£33k per annum subject to skills and experience
• Creative work environment in Soho, Central London with flexible hybrid options.
• Meaningful work. You'll be part of a trailblazing B-Corp which is changing the e-commerce landscape - for people and planet!
• 25 day holiday allowance in addition to bank holidays
• Paid volunteering leave, pet-ernity leave and heartbreak leave
• Ample paid sick leave to support mental and physical health
• Quarterly Wellness Wallet - to spend on products and services which are meaningful to you
• Subscription to yulife health and wellbeing app
• Opt in health insurance plan
• Cycle to work scheme
• Staff discount across Wolf & Badger, in-store and online.
• Excellent career opportunities in a supportive team within a rapidly growing award-winning international business.
  

Wolf & Badger is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We encourage applications from people from all walks of life.