Paid Social and Retail Media Marketing Manager

Ready to make a big impact? Wow Bao is on the hunt for a passionate and strategic Paid Social and Retail Media Marketing Manager to lead the charge in driving awareness and excitement for our Wow Bao CPG business, both online and in-store. In this exciting, newly created role, you’ll have the opportunity to spearhead the growth of our e-commerce presence across major retailers like Kroger, Walmart, Target, Instacart, and more. You’ll take the reins in crafting, launching, and optimizing bold digital marketing campaigns, managing paid media and social channels with a hands-on approach. This is your chance to shape the strategy, oversee the business, and execute a plan that will amplify our digital footprint and fuel explosive growth!

This role reports directly to the Vice President of Marketing. This role is on-site five days a week in River North.

What we look for

• Critical thinker: You can analyze information objectively to form well-reasoned conclusions and make informed decisions.
• Solution oriented: Where some see problems, you think through solutions & translate high-level goals into actionable plans.
• Self-starter: a bias towards action and can thrive in a fast-paced constantly changing environment.
• Forward thinking: you see around corners and are always thinking of ideas on how to help improve processes.

ABOUT WOW BAO

At Wow Bao, we believe that life is too short for uninspired food. We’re here to transform the Asian Street Food experience from every day and expected to extraordinary and inventive.

Wow Bao is the fastest growing Frozen Asian Snack brand in the United States growing retail sales over 370% in 2024. Through strategic relationships with retail partners Wow Bao is now available in over 15,000 grocery stores nationwide!

Wow Bao has a long history of manufacturing restaurant quality food, that started in 2003 when the first Wow Bao restaurant location was opened. Today, our omni-channel brand operates several Chicago restaurants, airports, virtual kitchens, and universities. Wow Bao is poised for continued growth within all its verticals, as well as in the corporate setting.

Wow Bao is the only brand to be recognized three times by Fast Casual magazine as a Top 100 Movers & Shaker. Ranked no. 1 in 2019 and 2022 and no. 4 in 2023, we are the only brand to have taken home the honor more than once.

WE FOSTER A CULTURE OF CARING

At Wow Bao, every team member leads from a place of care. Whether it’s our guests or employees, we put people first. We strive to inspire, motivate, and appreciate one another every day. We live by the golden rule and treat everyone with kindness, empathy, respect, and a healthy dose of humor. We take our work, not ourselves, seriously.

ESSENTIAL FUNCTIONS (Other duties will be assigned as needed)

60% – E-commerce Strategy & Management

• Develop and execute a comprehensive e-commerce strategy that drives sales and market share growth.
• Lead budget planning and management, ensuring effective allocation of spend across retail media, promotions, and advertising to maximize ROI.
• Analyze sales performance and consumer insights to identify trends, gaps, and opportunities for growth.
• Build relationships with key retailer contacts, ensuring best-in-class execution.
• Monitor and enhance product listings, A+ content, and search optimization strategies to drive discoverability and conversion.
• Collaborate cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy.
• Leverage data-driven insights to adjust strategies, optimize marketing spend, and improve customer engagement across all platforms.
• Develop and implement an eCommerce roadmap and growth plan for both pure play and retailer.com customers.
• Partner with customer teams to enhance site navigation, digital shopping experiences, and merchandising placements.

40% – Digital and Paid Social Marketing

• Develop and manage paid strategy across paid search & paid social.
• Report and analyze key performance indicators to recommend and implement actions on all digital spend.
• Manage and grow programmatic and display marketing, ensuring efficient spend allocation and optimizing for reach, engagement, and conversion.
• Execute and manage paid campaigns through Ad Manager.
• Support A/B tests for campaign messaging, creative, platforms and audience targeting
• Execute social content boosting.
• Monitor wowbao.com website, from overall impact and visibility to attributable actions.
• Work with external media agencies to develop media support plans for campaigns
• Other tasks and projects assigned on an as needed basis.

ADDITIONAL REQUIREMENTS:

• 5+ years of proven success in e-commerce, ideally within a high-growth or new brand environment OR 5+ years experience in paid social marketing in an agency or e-commerce setting OR 5+ years managing paid/performance media for marketing agency or CGP/retail/ecommerce brand.
• Experience in paid media strategies (Paid Social, Paid Search, Retargeting) and SEO to drive awareness and conversion is required.
• Experience with social media networks, particularly Meta.
• Demonstrated experience building and executing an e-commerce strategy with major retailers such as Amazon, Walmart, and Target.
• Strong understanding of retail media, search, and e-commerce analytics.
• Analytical mindset with expertise in using data to make informed business decisions.
• Excellent communication and project management skills, with the ability to manage external partnerships and internal stakeholders.
• Excellent reading, writing, and oral proficiency of the English language.
• Proficiency with Microsoft Office suite, including Excel, PowerPoint, and Word.
• Perform calmly and effectively in a fast-paced work environment.

PHYSICAL DEMANDS:

Prolonged periods sitting at a desk and working on a computer

The salary range for this position is $90,000-120,000. The actual salary amount will vary depending on the applicant’s experience, skills and abilities as well as internal equity and market data.

Wow Bao is an Equal Opportunity Employer.

• Health Insurance (medical, dental, vision)

• 401(k) Retirement Plan

• Voluntary life insurance

• Voluntary disability insurance

• Paid Time Off

• Paid Sick Leave

• Employee restaurant discounts and employee meals

• Pre-tax commuter benefits

• Employee Discount Programs with Perkspot and Working Advantage

• We foster a culture of CARE