VP, AI Strategy & Innovation

The Role

Wpromote is seeking a forward-thinking, execution-driven VP of AI Strategy & Innovation to lead the strategic integration of AI across the organization. This is a unique opportunity to shape the future of Wpromote by turning the potential of AI into real-world outcomes—driving efficiency, enhancing our product offerings, and creating meaningful market differentiation. With a strong foundation in AI systems, digital marketing, and operational design, this leader will serve as both a visionary strategist and a hands-on operator.

In this high-impact role, you’ll lead the execution of Wpromote’s five-part AI strategy, identifying high-value opportunities for transformation and designing scalable solutions with measurable ROI. You’ll manage a Director of AI Solutions focused on prompt engineering and QA, partner with cross-functional teams across Product, Transformation & Integration, Central Operations, and Delivery, and work with external consultants to bring early-stage innovations to life. This is your chance to architect the next chapter of AI-powered performance and innovation at Wpromote.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $215,000 - $260,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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• Accelerating gross margin efficiency gains through AI automation of top “jobs to be done”
• Embedding differentiated AI agents that offer differentiated takeaways, insights, and recommendations in PolarisIQ product experiences in partnership with Product and Engineering
• Delivering ROI-positive AI solutions across marketing service delivery
• Fueling thought leadership and pipeline with always-on AI marketing content
• Designing role-specific AI training programs in partnership with L&D
• Managing a Director of AI Solutions, who will be responsible for prompt engineering, QA, building AI agents, data pipeline configuration, and no-code AI solution implementation.
• Owning the prioritization, business case evaluation, and requirement gathering for AI initiatives—focusing on scalable, high-return use cases.
• Partnering with Product and DSA on AI-powered agentic feature design, UX enhancements, prompt workflows, and no-code alternatives to traditional development.
• Collaborating with Transformation &Innovation, Central Operations, People Operations, IT, and business unit leaders to design and implement AI-augmented operational processes, delivering measurable efficiency or capability gains.
• Leading research and internal education efforts to identify which emerging AI technologies and tools are most relevant to Wpromote’s business model.
• Supporting business stakeholders with 3P AI-vendor evaluations, pilot design, and scaling change management into operations.
• Driving internal communications and external thought leadership around AI marketing impact, use cases, product innovations, and current trends.
• Designing and curating scalable training curricula in partnership with Learning & Development and department leaders to raise agency-wide AI fluency.

• 8+ years of experience in strategy, innovation, or technology roles with 1-2 years of hands-on experience designing and implementing AI solutions in a business, ideally in a performance marketing, adtech, or agency setting.
• Previous people management experience
• Demonstrated expertise in evaluating, designing, and deploying AI solutions that drive operational scale and/or product differentiation.
• Familiarity with AI tools and approaches including LLMs, agentic workflows, prompt design, vector databases, and no-/low-code platforms.
• A strategic mindset with proven experience building prioritization frameworks and assessing ROI on innovation investments.
• Outstanding stakeholder management and communication skills, with a track record of translating technical potential into business value.
• Experience partnering with product and engineering teams to ship AI-enhanced features and workflows.
• Skilled at navigating ambiguity and leading cross-functional teams toward alignment, momentum, and measurable outcomes

• Experience working with external consultants or vendors to accelerate innovation delivery.
• Familiarity with AI software evaluation frameworks and structured experimentation methods.
• Understanding of marketing analytics and digital media KPIs.
• Exposure to training and change enablement programs for technical and non-technical audiences.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.