Social Media Manager with German (all genders)

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

• You will be supporting the Social Media Team Lead in creating, planning, managing, monitoring and improving zooplus Social Media, Community and Influencer Relations strategy for DACH zooplus Social Media channels
• You will be responsible for the conception and development of social media content as well as high level Social Media and Influencer campaigns executed globally in close collaboration with all other European Social Media Managers. 
• Implement a comprehensive influencer marketing strategy aligned with overall marketing goals. Identify new opportunities and platforms for influencer partnerships to maximize brand reach and engagement.
• Plan, execute, and manage influencer marketing campaigns from conception to completion. Negotiate contracts and manage influencer agreements to ensure mutual benefit and brand alignment. Establish and nurture long-term relationships with key influencers and content creators.
• By ongoing identification of trends and technical developments in the social media & influencer marketing environment and executing innovative storytelling you continuously improve the social media presence further and help zooplus maintain its industry-leading position in online marketing. 
• Build a Social Media Love brand: In your new role you will create social media content that inspires people to share. You will work closely with the zooplus Content Marketing, Campaign management, Vendor management and Own Brands team to ensure reflecting business goals within Social Media content.
• You will create thorough monthly Social Media & influencer marketing reports, ensure that all relevant KPIs are excelling and up to date and monitor the zooplus brand reputation in Social Media.
• You'll be helping the Social Media Team Lead with reports to ensure performance and progress on all Social Media channels. In addition you shall ensure brand consistency in copy through tone, voice and terminology across all countries.
• You will be actively steering Own Brand/Supplier bookings and work alongside your team lead to improve channel execution further.
• You will be supporting to drive the team competence cluster Meta/Pinterest/TikTok in order to develop/improve the channel strategy 

• Professional experience in the management of Social Media Accounts with 2-3 years relevant work experience in the area of Social Media, Communications or Online/Influencer Marketing including experience in TikTok
• University degree in Economics, Marketing, Digital Media, Communications or related fields 
• A strong sense for Social Media & Influencer Content und Online Storytelling paired with an affinity for numbers and very good analytical skills 
• Social Media, Internet and Tech savvy with state of the art knowledge of trends in areas of Online Marketing, Social Media, Influencer Marketing and E-Commerce
• Ability to find creative solutions, as well as a high level of initiative and reliability 
• Proven experience in creating engaging content for various Social media platforms (e.g. TikTok, Facebook, Instagram, Pinterest, YouTube), incl. copywriting, imagery and video"
• Clear and effective written and verbal communication skills, strong interpersonal skills and a goal-driven as well as team-oriented working style
• Proficient using of Social Media platforms (e.g. Facebook Business Manager, Instagram, YouTube, Pinterest) and (first) experience in using multi-social posting programs (e.g. Facelift, Hootsuite, Falcon.io or similar)  as well as Influencer Marketing tools
• Strong computer skills using Microsoft Office and Adobe Suites
• Fluent English and German language at a native level

Additional Information:
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.

Our benefits:
🐾 20% discount in our zooplus shop
📖 Internal and external training
🎈 Team events
#LI-Hybrid
✈️ 28 vacation days and days off on 24th and 31st of December
🏋️ Corporate rates at a local gym chain (Body & Soul)
📱 Company mobile phone for work and personal use

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok, and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.