Associate Director, Consumer Marketing - Psychiatry

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

This role may be based in either Florham Park, NJ, or Lake County, IL.

Purpose:

The Associate Marketing Director works in concert with the Consumer Marketing Director and serves as the indication lead for the team.  This position will be responsible for leading the strategy and tactic development to drive key consumer marketing business initiatives.  In this role, you will serve as the subject matter expert for the brand team, developing and articulating effective marketing strategies that are impactful, executable, easily communicated, and clinically supported for all areas of responsibility (product/indication/channel)

Responsibilities:

• Collaborate with the Marketing Director and business leaders to build, manage and execute marketing plans to achieve business objectives and goals
• Drive and participate in business and marketing plans and process. Leverage core marketing capabilities in the creation and refinement of marketing plans.
• Lead development and manage execution of DTC tactics to drive brand awareness, acquisition, and conversion initiatives through a variety of channels. Broadcast/media experience is required
• Direct and manage projects including execution of marketing plans, initiatives and tasks.  Deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory and compliance guidelines are followed. 
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Lead the creation, management  and terms of the scope of the agency. Provide clear direction, and aid in oversight of all aspects of agency relations.
• Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
• Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
• Lead and manage direct teams and external partnerships with all vendors.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.
• Manages one direct report
• Exhibits the AbbVie Ways of Working

• Bachelor’s Degree required.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise/cross channel marketing experience preferred.

Preferred Qualifications: 

• At least 8 years of relevant experience with a successful track record in marketing
• Prior experience in pharmaceutical or CPG marketing
• Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
• Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, agency management etc.  Broadcast experience required
• Strong communication, presentation and interpersonal skills.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Experience with Veeva preferred
• Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent.
• Works collaboratively and proactively, maintain a high degree of planning, coordination & project management skills, demonstrated ability to problem solve & resolve conflict with diplomacy.
• Strong analytical and strategic marketing skills
• Experience working within matrix-based teams and project management.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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