Marketing Analytics Manager

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

This role will be hybrid Tuesday through Thursday in Mettawa, IL- local candidates only

The role of Marketing Analytics Manager is an individual contributor and part of a critical business transformation that will position AbbVie as a leader in the area of analytics to support Sales and Marketing.  This role will support brands across AbbVie’s U.S. Specialty team to achieve sustainable top-tier performance through outstanding planning and execution, consistent reporting and analytics.

This individual will also need to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.  

 Major Responsibilities:

• Independently design and develop business technology solutions to answer scientific or business questions through the integration, visualization, and analysis of data. Demonstrate proficiency across a range of technologies related to the integration, visualization, and analysis of large and complex data sets.
• Conduct national and sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.
• Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
• Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations.  Complete timely evaluation of program impact and response.
• Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Transform data into actionable insights and recommendations. This includes processing, cleansing, and verifying the integrity of data used for analysis. Effectively communicate results of complex analytical models and influence action to improve brand performance
• Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics.  Directs team and vendors in the delivery of key analyses and data products (SHA, WKH, IMS/ IQVIA, Nielsen, etc.)

• Bachelor's  Degree in business, analytics, finance, economics or related technical field. Masters’ degree in quantitative fields such as Statistics or Computer Science preferred.
• 3+ years’ experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies. 
• Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.
• Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
• Experience with R, SAS and/ or Dataiku preferred. 

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html