Provider Marketing, Access and Reimbursement

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

About AbbVie Patient Services Marketing:

The AbbVie Patient Services (APS) Marketing Team strives to deliver exceptional patient treatment experiences across multiple brands and therapeutic areas. We empower patients to realize their full treatment potential through comprehensive support programs encompassing Immunology, Oncology, Neuroscience, and Specialty products.

Position Overview:

The Abbvie Patient Services Director of Marketing will lead the strategic direction and execution of marketing initiatives for our AbbVie Patient Services Field Reimbursement teams. This position entails working closely with cross-functional teams to enhance the patient service experience and address the needs of healthcare providers (HCPs).

Key Responsibilities:

• Vision and Leadership: Develop and implement the overarching vision, strategy, and go-to-market plans for provider marketing initiatives within AbbVie Patient Services across therapeutic areas, particularly focusing on Immunology.
• Brand Positioning: Lead the development of brand positioning, messaging, and creative campaigns aimed at healthcare providers, ensuring alignment with patient service experiences and strategic imperatives.
• Strategic Collaboration: Collaborate with the Access and Reimbursement (A&R) teams to design and execute HCP strategies, incorporating insights from payer  landscapes, buy-and-bill models, and specialty pharmacy acquisition.
• Agency and Partner Management: Oversee agency relationships to drive creative excellence, ensuring quality deliverables that align with marketing assets and channels.
• Leads the strategy, development, and execution of non-clinical, access focused customer education programs for the APS Immunology portfolio.
• Annual Planning: Lead the annual planning process for provider marketing, identifying barriers to patient access and devising innovative solutions.
• Resource Management: Manage marketing budgets, identify efficiencies and synergies to optimize resource allocation, and ensure fiscal responsibility.
• Governance and Compliance: Collaborate with the AbbVie Digital Lab, Medical, Regulatory, Legal, and Business Technology Solutions teams to ensure a comprehensive governance process for marketing initiatives.
• Team Leadership: Develop direct reports through effective leadership and mentoring, fostering a culture of growth and innovation.
• Stakeholder Engagement: Engage with key stakeholders across functions to ensure alignment and support for strategic marketing objectives.

• Education: Bachelor’s Degree in a relevant field is required; an advanced degree (e.g., MBA) is preferred.
• Experience: At least 12+ years of marketing experience with a proven track record in strategic leadership roles.
• Domain Expertise: Strong expertise in HCP service and retention strategies, drug acquisition channels, and medical and pharmacy benefit design.
• Analytical Skills: Exceptional analytical skills with the ability to translate complex business challenges into actionable marketing strategies.
• Leadership Ability: Demonstrated experience leading cross-functional teams and managing brand positioning, end-to-end campaign management, and financial oversight.
• Communication Skills: Excellent written and oral communication skills, capable of interacting and building relationships at all organizational levels.
• Stakeholder Management: Proficient in managing various internal and external partnerships, maintaining effective relationships with agencies and vendors.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html