TikTok Shop Specialist

TikTok Shop Specialist

Work Hours: M-F, Flexible EST/PST (subject to change)
Job Type: Full-Time

Type of contract: Independent contractor

ABOUT THE ROLE:

We are seeking a strategic and results-driven TikTok Shop Ecommerce Specialist to join our team. The ideal candidate will have extensive experience managing ecommerce operations on TikTok, with a strong background in the DTC beauty industry. This role requires a proactive individual who can drive sales growth, optimize the customer shopping experience, and enhance our brand presence on TikTok.

DUTIES AND RESPONSIBILITIES:

• Manage and optimize the TikTok Shop storefront, ensuring a seamless and engaging shopping experience for customers.
• Oversee the TikTok Shop affiliate program in partnership with the influencer team, including discovery, approval, invitations, tracking, and communication with affiliates.
• Develop and implement ecommerce strategies to drive traffic, increase conversions, and maximize sales on TikTok.
• Collaborate with the marketing, product, and creative teams to create compelling and on-brand product listings, promotions, and campaigns.
• Monitor and analyze key performance metrics (sales, traffic, conversion rates, and customer feedback) to inform data-driven decisions and strategies.
• Stay up-to-date with TikTok’s ecommerce features, tools, and best practices to continuously improve and innovate operations.
• Develop and execute promotional strategies, including discounts, flash sales, and influencer collaborations, to drive engagement and sales.
• Manage the TikTok Shop budget, optimizing spend to achieve ROI and sales targets.
• Monitor competitor activity and industry trends to identify opportunities for growth and differentiation.
• Coordinate with inventory and logistics teams to ensure accurate product availability and timely order fulfillment.

• 3-5 years of experience in ecommerce management.
• Experience working in an ecommerce manager capacity for a Shopify brand.
• Deep understanding of TikTok’s platform, algorithms, and user behavior.
• Passion for the beauty industry and a strong understanding of beauty trends and consumer behavior.