Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist at Intella will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. This role requires creativity, analytical skills, and a deep understanding of digital marketing strategies to enhance online visibility, drive traffic, and increase conversions.

Responsibilities:

• Create and manage digital marketing campaigns across various platforms including social media, email, and PPC.
• Analyze and report on campaign performance, using insights to optimize strategies for better results.
• Collaborate with the design team to develop engaging marketing materials.
• Oversee SEO efforts to maximize organic search presence and drive quality traffic.
• Manage content creation for blogs, social media, and other online platforms.
• Stay up-to-date with digital marketing trends and emerging technologies.
• Conduct market research to identify new opportunities and customer preferences.
• Work with sales and product teams to align marketing strategies with business goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing or a related field.
• Strong knowledge of marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, and Email marketing software.
• Experience with SEO, SEM, and social media marketing.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Creative thinking and problem-solving abilities.