Product Marketing Manager
Who We Are
At adMarketplace, our mission is to deliver the most engaging consumer search experiences while empowering advertisers to measure media performance accurately. Today, millions of people worldwide engage with our exclusive, transparent media placements across the internet’s leading browsers, shopping apps, and review sites.
Our award-winning culture is built around five core values (known as our 5C’s): Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, adMarketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.
The Role:
As a Product Marketing Manager at adMarketplace, you’ll play a key role in driving go-to-market strategy and execution for new product features. You'll craft compelling positioning and messaging that resonates with our diverse customer segments, enabling sales, marketing, and customer success teams to communicate our value effectively. You’ll create high-impact collateral—from decks to whitepapers—to support revenue growth and market leadership. With a keen eye on the competitive landscape and industry trends, you'll turn insights into strategic opportunities that elevate product adoption and brand awareness.
What You’ll Do:
- Plan and co-lead in executing go-to-market launches for new features, managing cross-departmental implementation of the plan to meet success metrics
- Assist with new product positioning, value proposition generation, and messaging to communicate the value of adMarketplace’s products to our different audiences and customer segments
- Be the go-to person across our products and their buyers, communicating the value of adMarketplace’s solutions to internal teams including sales, marketing, and customer success
- Create high-quality materials including decks, case studies, one-pagers, whitepapers, and more to support revenue growth, thought-leadership, and objection handling
- Identify new opportunities for the business that directly impact KPIs, product awareness, and adoption
- Conduct in-depth competitive and market research to uncover key trends, customer insights, and industry dynamics; synthesize market feedback to inform positioning, messaging, and go-to-market strategies
Qualifications:
- 3+ years of marketing and product marketing experience, preferably in B2B software at high-growth technology companies
- Experience in Ecommerce, marketing technology, or adtech is preferred
- Prior experience supporting go-to-market efforts, successfully launching features and/or products and meeting success metrics
- Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments
- Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy to understand manner
- Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment
*Compensation Range: $120,000 - $140,000
#LI-Onsite
Join Us
adMarketplace has been named as one of the best places to work in New York City by Built In and Crain’s- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth, and it’s never been a better time to join our team!
We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.
At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.
We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.
No Third Party Recruiters. We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
*This range represents the low and high end of the base salary someone in this role may earn as an employee of adMarketplace in the New York office. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
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We are building a global marketplace for the Moment of Intent by improving the search experience for people, while respecting privacy - and delivering media as a service to advertisers and distribution partners. With over two decades of crafting i...
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