Marketing Manager

Marketing Manager is responsible for developing and implementing marketing strategies to enhance the visibility and growth of the company and its sub-brands. This includes driving sales, improving brand equity, and ensuring consistent messaging across all marketing efforts.

Key Responsibilities:

• Develop tailored marketing plans for each sub-brand, ensuring alignment with their identity and audience.
• Design and execute campaigns to drive engagement and sales, measuring performance using KPIs and ROI.
• Oversee the marketing team, assigning roles and providing training to ensure effective execution.
• Collaborate with sales and product teams to align marketing with business objectives.
• Manage budgets and allocate resources effectively across sub-brands.
• Conduct market research and analyze data to refine strategies and improve customer engagement.
• Maintain brand reputation through public relations and proactive customer feedback management.

Qualifications and Requirements:

• Bachelor’s degree in Marketing or related field (Master’s preferred).
• Minimum of 5 years of experience in marketing, preferably managing multiple brands.
• Proficiency in digital marketing tools and data analysis platforms.
• Strong leadership, communication, and project management skills.

Key Performance Indicators (KPIs):

• Increased engagement and recognition for sub-brands.
• Achievement of sales and ROI targets.
• Improved customer satisfaction and loyalty.