Senior Marketing Manager

Working at Allegis Global Solutions (AGS) is more than just a job. It’s a career. It’s a community of people who invest in your development and empower you to blaze your own trail. Each of us is here to create real, measurable impact that moves needles. We operate beyond "roles" or "jobs" to realize the opportunity to make meaningful contributions to a bigger idea. Because we believe that when you build a workforce that’s designed to harness human enterprise, you design a workforce that’s built for impact.

At AGS, we help companies all over the world transform their people into a competitive advantage. It’s not about filling seats. It’s about designing workforces to meet missions and unleash the most transformative power in business today: The power of human enterprise.

With services around the globe, we have a point of view on the future of work that enables us to be a transformative partner in the way work gets done for our clients’ organizations. Meeting clients where they are, we design a plan and guide them along a transformational journey, applying bold actions and diverse minds to solve the most complex challenges – from permanent and extended workforce management to services procurement, consulting, direct sourcing and our Universal Workforce Model™.

We also represent over 100 countries and speak dozens of languages. So as you’re building relationships and doing your job, you’ll be exposed to other cultures and advancement opportunities while expanding your knowledge of global markets and strategies.

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The Senior Marketing Manager is directly responsible for the strategy and execution of marketing demand generation programs that support the NA regional strategy and targets. Overarching responsibilities include identifying net new leads and accelerating existing leads through the sales and marketing funnel to achieve revenue growth goals, including customer retention.

This role is multifaceted, with key areas of responsibility including:

• Goal setting and collaborating with other teams, such as product marketing, marcomms operations, regional leadership, regional sales and regional operations.
• Developing an integrated marketing strategy and tactical go-to-market plan to drive awareness, enhance pipeline development and achieve sales targets, including extending and adapting corporate marketing, demand generation programs and customer marketing to regionally specific requirements.
• Analyzing and optimizing performance of regionally specific activity based on marketing program results, available resources and budget.
• Managing a direct team and guide or direct resources within other teams not under direct management control.

Performance measures include impact and contribution to regional-specific sales targets and the relationship development, engagement and communication responsibilities of the role.

Responsibilities

Develop Cross-Functional Teamwork and Collaboration

• Sales leadership to align and prioritize regional-level marketing programs and activities to achieve sales targets by region, segment or solution.
• Sales teams to increase local awareness and drive net new leads within the sales region.
• Product marketing teams to enhance and support messaging, brand awareness and sales enablement within the region.
• MarComms Operations for digital expertise and best practice to regionalize activities, including digital, social, web, email tactics, events and account-based marketing (ABM).
• MarComms Operations to create and execute activities and initiatives for regional efforts including content, design and digital.
• Customer operations teams to drive customer growth and retention by delivering effective cross-sell and upsell campaigns. Support customer advocacy programs through the development of local case studies and speaking opportunities.
• Sales operations and MarComms operations to understand the impact of sales and marketing technology and regionally specific activities on lead flow and opportunity conversion to achieve sales goals. 
• Channel partners to share in local go-to-market plans, programs and promotions.
• Recruitment and HR teams to build, manage and retain a high-performing regional marketing team.
• Demonstrate leadership qualities to inspire and motivate team members, provide strategic direction, guidance, mentorship, foster a culture of continuous improvement, and drive efficiencies through effective communication and team management.
• Finance and procurement teams to maintain full budgetary control and reporting.
• Legal teams to lead administrative oversight of programs by validating legal compliance, providing communication to key stakeholders and documenting processes and approvals.
• Partner with a variety of internal clients to provide marketing support for strategic business priorities.
• Provide guidance, expertise and support to various projects or initiatives across the Marketing and Communication teams to solve problems or address specific challenges.

Develop Regional-Specific Marketing Strategy and Go-to-Market Plan

To create and tailor regionally specific demand generation strategies and plans to drive pipeline momentum, regional marketing leaders must leverage and augment existing marketing programs and activities, including:

• Leveraging market research and competitive intelligence to better understand the market dynamics and buyers to build an appropriate regional marketing strategy.
• Aligning regional campaigns to corporate/global demand generation programs and campaigns, ensuring consistency of messaging, to exploit competitive differentiators.
• Applying content tactics to drive interest and top-of-funnel demand and to accelerate conversion of opportunities throughout the remainder of the funnel. Ensure that the content is aligned to messaging and mapped to ideal customer profile segments and stages of the buying cycle. Address regional-specific requirements and challenges that drive buyers to act.
• Coordinating in-person, virtual or hybrid regional events, such as conferences, tradeshows, user groups, seminars, networking events, hosted events and regional road shows. Ensuring:
  • Local events are well-represented in terms of speakers and sponsorship funding levels either directly or through partners.
  • A detailed and committed strategy is in place for pre-event, event and post-event marketing and sales follow-up.
• Directly managing regional ABM programs and optimizing the content and outreach to these targeted accounts.
• Directly or jointly managing social, digital and email campaigns that support the region, including nurturing campaigns to convert leads into opportunities and accelerate leads through the sales cycle.
• Ensuring that lead follow-up and outbound sales messaging are consistent with marketing messages and developing supporting campaign content that includes scripts, email templates and ongoing “sales plays.”
• Leading weekly/monthly account check-ins with regional sales to ensure alignment on priorities and sales goals.
• Coordinating the rollout of content, enablement and co-marketing programs to regional partners.

Evaluate Regional Impact

To gauge impact on regional pipeline development, the regional marketing leader will need to analyze and continually optimize regional specific efforts. Key responsibilities include:

• Establishing and managing monthly, quarterly and annual key performance indicators, budgets and resources for regional -level marketing programs to ensure spend is allocated to the highest-performing marketing tactics in support of regional sales goals.
• Forecasting, measuring and reporting on marketing results and impact on awareness and activity in the region via weekly, monthly and quarterly views.
• Managing budgets, resources and deliverables of team.
• Keep leadership informed by preparing reports, making presentations, interpreting information and making recommendations. Provide clear communication on strategies, plans and results to the broader marketing team and leadership.

Required

• 10+ years of relevant B2B marketing experience required.
• A minimum of 5 years in marketing management roles.
• The ability to be highly collaborative with functions inside and outside of marketing.
• Experience partnering on marketing initiatives with senior-level executives.
• Strong demand generation skills and marketing technology familiarity, including:
  • Experience in defining and implementing regional-specific integrated, multichannel marketing campaigns and tactics.
  • Experience in messaging creation and development.
  • Experience in organizing and managing events.
  • Knowledge of and familiarity with CRM lead management tools (such as Salesforce and HubSpot)
  • Experience evaluating the marketing funnel to ensure campaigns are measured and optimized across the buying and retention/renewal cycle and aligned with sales targets within the region.
  • Ability to synthesize marketing campaign results to optimize the mix of content, channels and resources for best performance.
  • Project planning, budgeting and management, with the ability to juggle multiple priorities
• Strong strategic thinking skills.
• Strong creative, organizational, problem-solving and time-management skills.
• Strong financial acumen.
• Excellent written and verbal communication and interpersonal skills
• People-oriented, strong relationship building skills.
• Strong attention to detail and a commitment to delivering high-quality work.
• Comfortable in a fast-paced environment that values creativity, self-motivation, candor, reliability and accountability.
• Adaptability. Embrace change and be willing to adapt your strategies and processes to meet evolving business needs.
• Demonstrated resourcefulness and curiosity and a desire for continuous learning.
• Proficiency in Microsoft Office.
• Management and resource development skills to recruit, manage and professionally develop team members.
• Ability to travel up to 10% of the calendar year.

Desirable

• Familiarity with marketing technology and tools, including personalization engines, social media tools and content marketing platforms.
• Proficiency with common analytics tools (such as Microsoft Power BI and Tableau) and spreadsheet applications (such as Excel), including pivot tables and charting and ability to present results in consumable formats, including dashboards, reports and presentations to leadership.

Per Pay Transparency Acts: The range for this position is $97,500 - $118,750 + bonus potential of up to $14,000.

Benefits are subject to change and may be subject to specific elections, plan, or program terms. This role is eligible for the following:

• Medical, dental, & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Tuition assistance
• Time off/Leave (PTO, primary caregiver/parental leave)

At AGS we recognize our people are our strength. We are an equal opportunity/affirmative action employer (M/F/Disability/Veterans) and consider all applications without regard to race, gender, sexual orientation, gender identity, age, color, religion, national origin, veteran status, disability, genetic information or any other status protected by applicable law. We value our people, their varying perspectives and are committed to fostering an environment where they can bring their whole selves to work.