Director, Influencer & Celebrity Relations

BPCM is a women-led Public Relations and Communications agency that focuses on building brands through media relations, creative strategy, storytelling, partnerships and events.  We are committed to providing a supportive, inclusive environment for our staff members and fostering their development. We are currently seeking experienced, highly motivated and creative candidates to join our team as a Director, Influencer & Celebrity.  

Here at BPCM, we strive for excellence and innovation while facilitating opportunities for personal growth. The ideal candidate will bring their networking and relationship-building experience with talent at all levels and function as a resource for all things influencer & celebrity-related.  They will work collaboratively with BPCM’s departments and practices across our Los Angeles, New York and London offices. We are looking for an innovative, curious, and creative thinker that is passionate about all things current in the influencer and celebrity landscapes and can apply their expertise across a wide range of clients in the Fashion, Beauty, Wine & Spirits, Lifestyle, and broader Consumer spaces (luxury experience preferred), able to customize approach and strategy to meet differing scopes, budgets and needs.  In this role, you will actively participate in and lead team members in providing a range of client services including strategy development, casting and deal-making, product seeding, influencer relations (earned and paid), special events, community building and partnerships.  

If this resonates with you, we would love to hear from you. 

What you'll do:

·      Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category

·      Seek innovative ways to execute talent-led partnerships that align with BPCM’s drive of exceeding client expectations 

·      Direct and manage account teams and develop direct reports. giving regular feedback and support to handling annual staff appraisals   

·      Act as the senior day-to-day contact for client teams overseeing all client requests and daily activities, including event planning, campaigns, seeding. monitoring, reporting and recaps 

·      Develop and execute earned and paid creative campaigns to ensure client objectives are achieved and KPIs are exceeded 

·      Oversee the implementation of digital campaigns, brand partnerships, and influencer & celebrity engagement initiatives 

·      Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success 

·      Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned clients/initiatives and staffing structures 

·      Monitor and keep abreast of industry news and trends and report updates to team 

·      Lead monthly/bi-weekly/weekly calls with client and in-person meetings alongside senior team leadership 

Influencer & Celebrity Relations

·      Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities 

·      Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients  

·      Ensure that target recommendations are diverse and brand-aligned

·      Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns 

·      Draft and update contracts utilizing brand and agency templates 

·      Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion 

·      Maintain and continuously grow network of influential “turnkey” KOL, manager, celebrity, agent and publicist relationships  

·      Help manage agency database of go-to talent, KOLs and brand advocates in Launchmetrics 

·      Identify out-of-the-box talent targets and rising stars early in their careers that span different industries, ethnicities, ages and more to bring into BPCM’s agency network 

·      Assist in talent casting needs for the agency, including vetting, researching, and creating client-facing casting documents 

Media Relations & Special Events 

·      Leverage contacts and relationships with celebrity and entertainment news editors + writers for post-event servicing and some VIP/entertainment pitching  

·      Plan & execute brand events, including influencer and KOL events and brand trips, including suggesting activation ideas, leading  development of invite lists, overseeing RSVP management, wrangling media on-site, drafting and distributing post-event releases, etc.  

·      Work cross-functionally with agency-wide  departments to support event needs from pre-event planning and talent wrangling to on-site execution and management of red carpet, photo approvals and post-event duties

New Business Development  

·      Develop and contribute to the new business process including research, proposal and pitch preparation  

·      Possess a strong understanding of BPCM’s unique creative approach to developing brand-aligned talent campaigns, activation concepts and strategic partnerships 

About you 

·      Minimum of 8 years of experience, preferably at an agency, working on both paid and earned talent activations across multiple brand categories  

·      Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues in other divisions 

·      Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients, talent and their teams, to maintain strong working relationships 

·      Team leader with ability to mentor and develop junior team members 

·      Independent thinker with hands-on can-do attitude with constant attention and self-education on influencer marketing trends and industry changes 

Location: This role is based in our Brooklyn, NY office on a hybrid basis. This role is required in the office a minimum of 3 days per week.

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous 20-day PTO policy with a 2-week holiday break in December
• Vibrant, collaborative culture with snacks, team lunches, events, and more to foster connection and creativity

The anticipated salary range for this position is $110,000 to 120,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

Why BPCM: 

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities. 

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.