Digital Marketing Coordinator

The Company 

Serving the People Who Serve the People 

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.  

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. 

Want to know more? See more of what we do here.  

Granicus is seeking an experienced and creative Digital Marketing Coordinator to join our dynamic marketing team. In this role, you will be responsible for creating and implementing email marketing campaigns, tracking and analyzing results, and continuously improving our strategies to increase engagement and conversions.

• Develop and Execute Campaigns: Create and implement email marketing campaigns that align with company objectives.
• Design and Copywriting: Design email layouts, write effective copy, and ensure messages are sent in proper form and template.
• List Management: Build and maintain a segmented email list, ensuring it is clean, up-to-date, and compliant with privacy laws.
• Performance Tracking: Track and analyze campaign results, adjusting strategies as needed to improve performance.
• Quality Assurance: Test emails for clarity, grammar, and spelling, ensuring each email is optimized for deliverability and mobile viewing.
• Collaboration: Work closely with other departments to ensure email marketing campaigns align with their goals and maintain brand consistency.
• Lead Generation: Create and implement lead generation programs to increase the company's subscriber base.
• Trend Monitoring: Stay updated with the latest trends and best practices in email marketing to optimize campaign effectiveness.
• Reporting: Assess metrics and campaign performance, generating reports for management review.
• Scheduling: Manage the email calendar to ensure timely delivery of campaigns.

• Experience: A marketing professional with 1+ years of relevant experience.
• Strong written and verbal communication skills.
• Proficient with email marketing software (e.g., Marketo).
• Proficient with CRM systems (e.g., Salesforce).
• Proficient with Microsoft Office Suite, CSS, and HTML.
• Excellent organizational and analytical skills.
• Ability to collaborate effectively with other team members.
• Project management experience.
• Familiarity with data visualization tools such as PowerBI is a plus.

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit! 

Security and Privacy Requirements

-     Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.

-     Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be

a part of our journey.

- A few culture highlights include – Employee Resource Groups to encourage diverse voices

- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and

sometimes difficult issues ranging from mental health to work-life balance and current affairs. 

- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee

population 

The Impact

- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.