Public Relations Director, Fashion

BPCM is a women-led Public Relations and Communications agency that focuses on building brands through media relations, creative strategy, storytelling, partnerships and events.  We are committed to providing a supportive, inclusive environment for our staff members and fostering their development. We are currently seeking experienced, highly motivated and creative candidates to join our team as a Director, Fashion.  

Here at BPCM, we strive for excellence and innovation while facilitating opportunities for personal growth. As a Director in the Fashion department, you'll have the important job of leading a team to achieve results and oversee brand PR, partnerships, events, external communications, and brand experiences. Your responsibilities will also include developing and implementing comprehensive PR strategies and managing client and media relationships. 

You will create opportunities to enhance brand recognition, establish credibility, and create emotional connections with customers through initiatives and earned media coverage. You will also get to work alongside a team that values brand recognition, sustainability, and impactful storytelling. 

If this resonates with you, we would love to hear from you. 

What you'll do:

·      Lead and manage a team of PR professionals in executing strategic PR plans for fashion clients.

·      Develop and manage all aspects of PR, including fashion, product and brand media outreach (national and regional), media events + appointments, seasonal previews, etc

·      Develop creative PR initiatives, strategies, and tactics that support business objectives 

·      Author press releases, media briefs, talking points, Q&As, and other written materials.

·      Build and maintain strong relationships with key editors, influencers, industry and media professionals 

·      Lead annual and seasonal PR/external communications planning and execution in addition to seasonal product sample programming 

·      Be a strong, senior strategic role in working cross-functionally and with senior leaders within the department and agency-wide

·      Ensure seasonal brand and product ideas are powerfully and creatively brought to life through PR/partner/ influencer activations 

·      Oversee all aspects of brand partnerships or collaborations including strategic planning, ongoing relationship management and cross-functional working groups/collaboration 

·      Create processes by leveraging data, insights and tools to measure the success of events, initiatives and earned PR

·      Provide guidance and mentorship to junior team members, fostering growth and development, and handle annual appraisals for direct reports

·      Stay up-to-date on industry trends, competitive landscape, and emerging technologies

·      Develop and contribute to the new business process including research, proposal and pitch preparation  

What you bring to the team:

·      Minimum of 8+ years of experience in fashion PR and Communications working on PR campaigns with top Fashion brands across all industry sectors, including luxury, preferably in an agency setting.

·      Proven track record of success in building and maintaining strong relationships with clients, the media and industry professionals

·      Exceptional communication, writing, and storytelling skills

·      Strong leadership skills and a passion for mentoring  junior team members

·      Experience multi-tasking and managing multiple budgets, timelines, and client expectations

·      Ability to work collaboratively with cross-functional teams across the agency’s New York, Los Angeles and London offices as well as with external partners

·      Innovative and in-depth analytical thinking with a proven track record of project management and developing creative solutions 

Location: This role is based in our Brooklyn, NY office on a hybrid basis. This role is required in the office a minimum of 3 days per week.

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous 20 day PTO policy with a 2-week holiday break in December
• Vibrant, collaborative culture with snacks, team lunches, events, and more to foster connection and creativity

The anticipated salary range for this position is $110,000 to 120,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

Why BPCM: 

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities. 

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.