Demand Generation Specialist

BPM – where caring and community is in our company DNA; we are always striving to be our best selves; and we’re compelled to ask the questions that lead to innovation.

Working with BPM means using your experiences, broadening your skills, and reaching your full potential in work and life—while also making a positive difference for your clients, colleagues, and communities.  Our shared entrepreneurial spirit drives us to see and do things differently.  Our passion for people makes BPM a place where everyone feels welcome, valued, and part of something bigger. Because People Matter. 

What you get: 

Total rewards package: from flexible work arrangements to personalized benefit structures and financial compensation options that give you choice and flexibility. 

Well-being resources: interactive wellness platform and incentives, an employee assistance program and mental health resources, and Colleague Resource Groups (CRGs) that provide safe spaces for colleagues to share, be heard, feel valued and deepen connections.

Balance & flexibility: 14 Firm Holidays including 2 floating, Flex PTO, paid family leave, winter break, summer hours, and remote work options, so you can balance challenging yourself with taking care of yourself. 

Professional development opportunities: A learning culture with CPA exam resources and bonuses, tuition reimbursement, a coach program, and live classes, workshops, and seminars through BPM University.

Who is successful at BPM:

·         Caring people who put others first 

·         Self-starters who embody the BPM entrepreneurial spirit 

·         Authentic individuals with a diverse point of view 

·         Lifelong learners with a drive to excel 

·         Resilient people who rise to the occasion 

Job Summary:

BPM seeks a Demand Generation Specialist to execute high-impact marketing campaigns that drive qualified leads into the sales pipeline. In this role, you'll work closely with our content and digital teams to deploy multi-channel campaigns, optimize lead nurture flows, and maintain marketing operations. The ideal candidate is detail-oriented, technically proficient with marketing automation platforms, and experienced in B2B lead generation. 

Key Responsibilities: 

- Campaign & Content Execution 

- Execute multi-channel demand generation campaigns across email, social, and paid platforms to maximize reach and engagement with target audiences 

- Configure campaign tracking and automation sequences in HubSpot to monitor performance and trigger timely follow-up actions 

- Deploy SEO-optimized content assets across campaign channels while maintaining brand consistency and messaging alignment 

- Implement landing page and CTA optimizations in coordination with the Digital Marketing Specialist to improve conversion rates 

- Execute comprehensive QA testing of campaign elements to ensure error-free deployment and optimal user experience 

- Monitor campaign metrics and provide data-driven recommendations for performance improvements 

- Maintain comprehensive campaign tracking in Monday.com to ensure timely execution and stakeholder visibility 

- Coordinate content deployment with the content team to ensure assets align with campaign objectives and timelines 

- Support the Demand Generation Senior Manager with campaign execution, reporting, and administrative tasks as needed to ensure timely delivery of marketing initiatives 

- Lead Management & Operations 

- Execute list segmentation based on established targeting criteria and audience segments 

- Implement predefined lead scoring rules within HubSpot to support lead qualification 

- Deploy automated nurture workflows that guide prospects through the buyer's journey with relevant, timely content 

- Execute targeted email campaigns designed to engage specific audience segments and drive conversions 

- Optimize conversion points throughout the funnel using A/B testing and performance data 

- Support data hygiene by maintaining clean, accurate records within marketing platforms 

Requirements: 

- 5 years of B2B demand generation experience 

- 3-5 years of hands-on marketing automation expertise(HubSpot preferred) 

- Experience with marketing analytics tools (e.g., SEMrush, Ahrefs) 

- Familiarity with CRM platforms (Salesforce preferred) 

- Knowledge of content management systems (WordPress preferred) 

- Strong understanding of SEO best practices 

- Analytics and reporting proficiency (Google Analytics preferred) 

- Bachelor's degree in marketing, business, and communications 

- Exceptional attention to detail and organizational skills 

- Excellent written and verbal communication skills 

- Ability to work effectively in a fast-paced environment