Digital Marketing Specialist (Remote, NZ Company)

Anypear is a headhunting and recruitment agency connecting New Zealand and Australian businesses with top overseas talent.

We’re seeking a highly motivated and result-driven Digital Marketing Specialist to help our client’s finance business. This remote role will play a key role in driving the company's online presence, improving brand awareness, and increasing conversions through digital marketing efforts.

If you are a creative thinker with a passion for digital marketing and a desire to make a significant impact in a growing finance business, we want to hear from you!

As a Digital Marketing Specialist, you will play a significant role in developing and implementing comprehensive digital marketing strategies aligned with business objectives. This role requires a strong familiarity with Google Ads, SEO strategies, and content copywriting.

Responsibilities

• Develop and implement digital marketing strategies aligning with the company’s goals
• Create and execute campaigns across various digital channels, paid advertising, and search engine optimisation
• Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement)
• Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Content copywriting for company’s website and Google ads
• Create reports on the growth and analytics of campaigns
• Conduct keyword research and audience targeting to maximise ad performance.
• Conduct market research, competitor research, understand the target audience, and identify marketing and growth opportunities.
• Provide direction and feedback on visual assets for campaigns (banner ads, social posts, landing pages)
• Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve

• Hands-on experience with Google Ads and Google Analytics (certification is a plus)
• Strong knowledge of SEO principles and tools
• Solid understanding of visual branding and its role in digital marketing
• Familiarity with basic design tools or the ability to give a design brief/draft effectively.
• Highly motivated and results-driven individual.
• Excellent analytical skills to understand data, key metrics, and align strategies.
• Innovative thinker with a keen eye for detail and identifying trends.
• Fluency in communicating English both in writing and verbally.
• Access to your own computer/laptop and a reliable internet connection.

Nice to have

• Experience using Facebook Ads (Meta) or LinkedIn Ads will be a plus.
• Experienced in conducting A/B testing.
• Ability to manage multiple projects and deadlines simultaneously.

• Fully remote
• Competitive salary paid in NZD
• Flexible hours