Marketing Manager

Job description

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Position: Marketing Manager

Company: Apollo Safety, Inc.

Location: Fall River, Massachusetts

Company Overview:

Apollo Safety, Inc., established in 1995, is a veteran-owned leader in safety and gas detection technology. We specialize in the sales, service, and installation of gas detection systems, serving a diverse clientele including facilities managers, building owners, universities, and government operations.

Job Summary:

The Marketing Manager will develop and execute comprehensive marketing strategies to enhance Apollo Safety's brand presence and drive business growth. This role encompasses overseeing marketing campaigns from conception to completion, managing digital platforms, and ensuring consistent brand messaging across all channels.

Key Responsibilities:

• Strategic Planning:
• Develop and implement marketing strategies aligned with company objectives to promote products and services effectively.
• Campaign Management:
• Plan, execute, and oversee marketing campaigns across various channels, ensuring timely delivery and budget adherence.
• Digital Marketing:
• Manage and optimize the company's online presence, including the website and social media platforms, to increase engagement and lead generation.
• Content Creation:
• Produce compelling content for marketing materials, website updates, blog posts, and social media to effectively communicate the company's value proposition.
• Market Research:
• Conduct market research to identify trends, customer needs, and competitive positioning, providing actionable insights for strategy development.
• Brand Management:
• Ensure consistent application of brand guidelines across all marketing materials and communications to maintain a cohesive brand image.
• Analytics and Reporting:
• Monitor and analyze the performance of marketing initiatives, preparing detailed reports to assess effectiveness and inform future strategies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing, preferably within the safety equipment or industrial sectors.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Experience managing marketing budgets and external vendors or agencies.
• Bachelor's degree or equivalent experience
• Ability to multi-task

Preferred Skills:

• Familiarity with gas detection technology and safety industry standards.
• Experience with graphic design software and content creation tools.
• Knowledge of SEO best practices and website analytics.
• Mail marketing campaigns.

Application Process:

Interested candidates are invited to submit their resume, cover letter, and a portfolio of previous marketing campaigns to john@apollosafety.com. Please include "Marketing Manager Application " in the subject line.

Apollo Safety, Inc. is an equal opportunity employer.

Industry

• Public Safety

Employment Type

Full-time