Brand Marketer

The Arbitrum Foundation marketing team is seeking a Head of Brand Marketing who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.

• Develop and implement a long-term brand strategy that aligns with the Arbitrum Foundation’s overall business objectives.
• Define and articulate the brand's unique value proposition and positioning.
• Create a strong brand identity, including a logo, tagline, and visual language.
• Establish brand guidelines and ensure consistency across all marketing materials and channels.

• Develop and execute integrated marketing campaigns to increase brand awareness and visibility.
• Leverage a mix of Web3 and non-Web3 marketing channels, including social media, content marketing, PR, and paid advertising.
• Identify and partner with key influencers, partners and media outlets to amplify brand messaging.
• Monitor brand sentiment and reputation, and take proactive measures to address any issues.

• Create and manage a seamless brand experience across all touchpoints, including the website and social media.
• Develop and implement full-funnel marketing programs to foster long-term relationships with builders and users.
• Collaborate with cross-functional teams to ensure brand consistency in product launches and updates.

• Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.
• Track and analyze brand metrics, such as brand awareness, brand perception, and brand preference.
• Use data-driven insights to optimize marketing strategies and campaigns.

• 5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.
• Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem.
• Good grasp of Web3 user funnel challenges and cross-platform user journey.
• Deep understanding of digital marketing channels and tactics.
• Strong leadership skills.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, dynamic environment.
• Passion for blockchain technology and the future of decentralized finance.
• Effective relationship builder with strong communication skills.
• Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
• Be able to work across time zones with a global cross-functional team.
• Strong spoken and written English communication skills.