PPC (Pay Per Click) Manager

Artzen Technologies is seeking a dynamic and results-driven PPC (Pay Per Click) Manager to join our innovative digital marketing team. As a rapidly growing company in the tech industry, we are committed to enhancing our online presence and driving high-quality traffic to our platforms. The ideal candidate will have a keen eye for performance metrics and a passion for digital advertising. You will be responsible for managing and optimizing our PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media channels. Your role will involve conducting in-depth keyword research, crafting compelling ad copy, and performing continual performance analysis to ensure our ad spend is effectively generating the highest possible return on investment. Collaborating closely with other marketing team members, including SEO specialists and content creators, will enable you to develop well-rounded marketing strategies that align with our overall business goals. At Artzen Technologies, we value creativity, innovation, and strategic thinking, and we are looking for a PPC Manager who shares these values to help us take our digital marketing efforts to the next level.

Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms.
• Conduct keyword research and selection to optimize campaign performance.
• Write and test compelling ad copy and landing pages to enhance conversion rates.
• Monitor and analyze campaign performance using analytics tools to make data-driven decisions.
• Adjust budgets based on campaign performance and return on investment.
• Collaborate with the SEO team to create integrated marketing strategies.
• Stay up-to-date with the latest trends and best practices in PPC management and digital marketing.

• Proven experience as a PPC Manager or similar role in a digital marketing environment.
• Strong knowledge of PPC advertising platforms, specifically Google Ads and Bing Ads.
• Expertise in analyzing metrics and performance data to optimize campaigns.
• Experience with A/B testing and landing page optimization techniques.
• Excellent written and verbal communication skills, with a knack for persuasive ad copy.
• Familiarity with Google Analytics and other marketing analytics tools.
• Strong organizational skills, with the ability to manage multiple campaigns and projects simultaneously.