Product Marketing Manager, SMB

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR and acquiring users, but also on creating content and campaigns that resonate deeply with our audiences. As we continue to expand our footprint, we’re investing in a dedicated SMB Product Marketer to unlock new logo growth in this critical segment.

In this role, you’ll own the marketing strategy to win the SMB market, focusing squarely on new logo acquisition. You’ll partner closely with the GM of SMB and our Sales and Marketing teams to craft bold, creative campaigns and messaging that capture attention, generate pipeline, and convert prospects into customers. We’re looking for a self-starter with a passion for crafting category-defining narratives and scaling programs that drive fast growth.

You’ll need to be equal parts creative storyteller, strategic thinker, and cross-functional collaborator. Success in this role will depend on your ability to understand the unique needs of SMB buyers, build differentiated positioning, and enable Sales with the right tools to win—quickly.

This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What you’ll achieve:

• Develop sharp, differentiated messaging and positioning tailored for SMB buyers.
• Launch and manage integrated campaigns that drive awareness and conversion with net new SMB accounts.
• Partner closely with the GM of SMB and Sales leadership to create scalable sales plays and enablement materials.
• Identify high-potential segments within SMB and tailor programs to accelerate growth.
• Build a library of assets including pitch decks, one-pagers, and customer stories to support acquisition efforts.
• Monitor competitive trends and customer insights to keep our strategy relevant and high-impact.
• Track campaign performance and iterate quickly to maximize ROI.

About you:

• 5–7+ years of experience in product marketing, with strong emphasis on net new acquisition and growth marketing.
• Deep understanding of the SMB buyer mindset—how to grab attention and build trust fast.
• Proven success launching go-to-market strategies, from messaging to execution.
• Ability to partner with Sales to drive pipeline and support reps with impactful collateral and plays.
• Creative thinker who knows how to move fast, test ideas, and optimize for impact.
• Strong communication and collaboration skills—you’re comfortable working across Marketing, Sales, and Product teams.
• Bonus: Experience in SaaS, growth-stage companies, or direct experience in SMB-focused roles.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $182,000-$207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences.

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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