Marketing Coordinator - US

We’re ASOS, the online retailer for fashion lovers all around the world. 

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. 

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.  

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you. 

This Marketing Coordinator role will be responsible for overseeing omni-channel marketing activities, updating marketing calendars, and creating marketing materials. It also includes managing influencer campaigns, from sourcing to performance tracking, and supporting brand events. Additionally, the role requires collaboration with commercial teams and handling various tasks related to marketing operations.

The Details 

Marketing Planning

• Support the daily coordination of omni-channel marketing activity (site, paid social, experiential, CRM), ensuring timely delivery of assets and communicating reactive changes quickly and effectively
• Update planning & marketing calendars to ensure a cohesive and aligned experience across channels

• Contribute to the creation of marketing materials and creative assets for channels including site/app, CRM and paid social
• Collaborate with commercial teams to keep informed on global product and brand launches
• Support on other tasks related to calendar planning, campaigns, creative and marketing operations (eg raising PO’s, sampling, project timelines)

Influencer & events

• Coordinate and support end-to-end influencer gifting and paid campaigns, including influencer sourcing, outreach and communication, order placement, content tracking, and reporting.
• Assist in the development of briefs, schedules and deliverables for paid talent, providing input on content ideas in line with marketing objectives
• Track and report on influencer posts and performance across platforms, compiling insights around impressions, engagement, ROAS and ROI
• Assist with marketing initiatives and brand events, including pop-ups and activations

About You  

• Bachelor’s degree in Marketing or related field
• Experience in marketing, fashion marketing experience preferred
• Strong understanding of and interest in influencer marketing trends and social media platforms
• Familiarity with influencer management and analytics tools is a plus but not required
• Content creation and design experience a plus
• Highly organised, with strong project management skills and keen attention to detail
• Able to use initiative to manage multiple priorities within a fast-paced environment.
• Passionate about fashion, trends and pop culture our 20-something audience love

BeneFITS’ 

• Employee discount (hello ASOS discount!)
• ASOS Develops - personal development opportunities across the business and access to a huge range of LinkedIn learning materials
• 14 days paid annual leave + an extra celebration day
• Discretionary performance related bonus scheme
• Private medical and dental care scheme
• Company 401(K) plan

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.