VP of Sales - MSP Channels

About the Role:

We’re looking for a Vice President of Sales to lead our SMB and MSP strategy, bringing a builder’s mindset and an operator’s rigor to our next chapter of scale. You are a current VP of Sales responsible for developing and executing sales strategies to drive growth in the Small to Medium Business (SMB) and Managed Service Provider (MSP) markets. You have hired and led teams of high-performing sales professionals, established strong relationships with key partners, and consistently achieved and exceeded revenue targets. You have a proven track record of scaling sales organizations in the B2B digital security space, and you’re motivated by the opportunity to evolve what’s working, build what’s missing, and lead with clarity and accountability.

Day to Day:

• Develop and implement sales strategies to achieve revenue targets in the MSP channel to SMBs.
• Build and lead a high-performing sales and account management team focused on new MSP and SMB acquisition and retention.
• Build and maintain strong relationships with key clients, partners, and stakeholders in the digital security sector.
• Drive large strategic partnerships to expand market presence and drive user and revenue growth.
• Collaborate with Revenue Operations, Marketing, Product, and Customer Experience teams to optimize sales strategies and customer engagement and insights.
• Monitor market trends, competitor activities, and customer needs to adjust sales strategies accordingly.
• Establish metrics and KPIs to measure performance, growth, and profitability.
• Oversee forecasting, pipeline management, and sales operations to ensure alignment with business goals.
• Represent the company at industry events, conferences, and partner meetings to enhance brand visibility and business opportunities.
• Drive sales enablement initiatives, ensuring the team has the tools, training, and support needed to excel.
• Partner with Revenue Operations to develop and manage budgets, forecasting, and financial reporting to support strategic decision-making.

What you bring to the table:

• 10+ years of B2B sales leadership experience, with at least 3+ years in scaling revenue at a growth-stage or mature technology company.
• Deep familiarity with the MSP channel selling through them to SMBs, having scaled that motion previously.
• Proven experience building and evolving sales teams, infrastructure, and processes in dynamic environments.
• Skilled in data-driven sales management: pipeline coverage, conversion metrics, capacity planning, and quota design.
• Hands-on leader comfortable operating at both strategic and tactical levels—especially selling to MSPs directly early on as you build out the team.
• Strong communicator and cross-functional collaborator, with experience influencing at the executive and board levels.
• High integrity and emotional intelligence; able to lead with empathy, clarity, and decisiveness.
• Bachelor’s degree required; MBA or advanced business training a plus.
• Ability to travel as needed.
• Excellent negotiation and presentation skills.

It would be great if you also had:

• Strong grasp of privacy, security, or wellness categories, or other high-trust, high-sensitivity spaces where customer confidence is paramount.
• Background in evolving from founder-led or opportunistic sales to a mature, scalable revenue organization.
• Experience in PLG (product-led growth) or hybrid GTM motions is a strong plus.

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! 

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