VP Artist Development

Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while owning 100% of their music. Today, TuneCore is the leading music digital distribution service for independent artists worldwide and headquartered in Brooklyn, NY, TuneCore is owned by Paris-based, global digital music company Believe. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business. 

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company who cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. Innovation inspires and pushes us to work hard for our artists, while collaboration drives the way we work; as well as how we approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Lead the team that will bridge artists’ unmet and evolving needs by building the tools and services that they can’t live without and make their lives better.

TuneCore is looking for a VP Artist Development to lead its global artist development business. This opportunity includes managing the TuneCore Accelerator Program, the powerhouse platform that helps independent artists find new audiences and propel their fandom at each phase of development. This best-in-class platform provides access to promotional programs designed to help today’s artists: drive the discovery of their music, build their audience, and promote deeper fan engagement. The VP Artist Development will not only lead the team as we expand TCA but work closely with TuneCore’s parent company Believe, on the strategic development and operational execution of new artist development programs. The VP Artist Development will be responsible for driving both artist music sales and TuneCore revenue from artist development initiatives and high levels of artist participation in all artist development programs.

Reporting to the CRO, the VP Artist Development understands not only the artist's experience, client needs and creator journey, but also how TuneCore solutions provide invaluable benefit at all stages of artist career development. As a people leader at TuneCore, they will play a critical role in developing and supporting the team to perform at their best and create value for both key clients and TuneCore. Our artists’ success is our success. They will build a high performing, diverse team by recruiting talent, identifying and developing successors, driving retention and engagement, and cultivating an inclusive, creative and passionate culture.

The tasks and responsibilities of this position include, but are not limited to:

What You’ll Do

• Own Artist Development Platform: Lead artist development globally for TuneCore through TuneCore Accelerator and other programs.  Collaborate closely with product and marketing teams to ensure the platform's value is effectively communicated to both existing and prospective users. Accountable for high levels of artist participation in all artist development programs. 

• Lead Artist and TuneCore Revenue Growth: Responsible for increasing digital music sales for artists and revenue growth for TuneCore by aligning the program's goals with the broader TuneCore mission and business strategy.

• Oversee and Scale Program Operations: Lead the strategic development and operational execution of Artist Development programs, including the TuneCore Accelerator platform, ensuring its continued growth and success in providing marketing, promotional, and audience development services to independent artists at various stages of their careers.

• Drive Innovation and Expansion: Identify and implement new opportunities for expanding artist development, through DSP partner pilots, catalog optimization tools, and promotional programs, ensuring that the TuneCore is at the forefront of industry trends and exceeds the needs of self-releasing artists globally.

• Oversee Artist Success and Engagement: Lead global initiatives and work with local teams to identify and develop artists with potential and drive their growth through development programs focused on streaming growth, revenue, and fanbase development, using TuneCore digital marketing programs and regional marketing and related activities.

• Data-Driven Decision-Making: Utilize data from the platform’s performance metrics (e.g., streams, track discoveries, audience growth) to guide decision-making, ensuring that marketing programs are optimized for maximum impact on artist development, revenue, and fan engagement.

• 9-12 years of experience in the music industry, with experience at a label or distributor and most recently has been working at a DSP in Artist Marketing/Product division 

• Deep knowledge of the current and global music market, digital landscape, and trends, including the challenges and opportunities faced by self-releasing artists. Experience working with artist development, digital distribution, and audience-building strategies across diverse genres and markets.

• A strong belief in the value of independent music and a passion for supporting artists in their journey to success. 

• Successful experience in P&L ownership and 

  • leading large teams and cross-functional initiatives, 

  • building and scaling platforms or programs in the music or entertainment sector, 

  • driving measurable results in streaming growth, artist development, and global market expansion

• Target driven and capacity to work in a fast-paced environment while prioritizing workload

• Existing network of industry contacts (including key partners) across multiple sectors

• Ability to think strategically about artist development growth at a global scale, recognizing regional opportunities and challenges while delivering localized solutions to maximize program reach and success

• A track record of achieving measurable outcomes in the music industry, with a focus on data analytics to assess and improve program effectiveness. Comfortable using performance metrics to refine strategies and deliver sustained growth for artists

Education:

• BS/BA degree or higher

Desired Skills, Knowledge & Experience:

• Visionary with ability to lead, learn, implement and adapt 

• An experienced leader, inspiring team to high performance with a proven ability to attract top talent and develop/mentor top performers to growth roles

• Analytical problem solver with the ability to excel in a fast-paced environment

• A clear, transparent, and efficient communicator (both on and offline) with experience presenting complex information and ideas simply to both internal and external stakeholders 

• Strong influencer and relationship builder with internal and external leaders

• Experience and passion for working in an international, multicultural environment

• Excellent interpersonal skills, ability to manage, mentor, and motivate a team

• Comfortable leading and operating with resource constraints

• Ability to manage ambiguity well and to work autonomously

• Preference for working in a collaborative, fast paced, growth culture

• Flexible in approach and non-bureaucratic

• High integrity, trusted advisor with high EQ and low ego

Where you'll be

This role will be based out of our New York City office Believe’s Paris HQ. TuneCore operates on a hybrid model giving our teams flexibility and choice in how they work. Employees have the option to work from our office 7 days per month on a flexible schedule organized at the department level. 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Working At TuneCore 

Our Values:  

TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect and transparency. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.  

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist. 

CSR Strategy: Shaping Music for Good 

Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.   

We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.  

Shapers Program 
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.  

Recognition and Awards:

• Fast Company's 10 Most Innovative Companies in Music list (2023 & 2024)

• Crain's Best Places to Work in NYC (2022,  & 2023, 2024)

• Billboard Women in Music List: Andreea Gleeson, CEO (2023 & 2024)

• Billboard Indie Power Players List: Andreea Gleeson, CEO (2021, 2022, 2023, 2024)

• Billboard's International Power Players List, Andreea Gleeson, CEO (2021, 2022, 2023, 2024)

Benefits & Perks: 

At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to: 

• Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.

• “Wellness Fridays” year-round (close at 1pm on Fridays) 

• Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention. 

• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first. 

• 401k match - an investment in your future. 

• Company wide events, outings and volunteer days – we have team spirit and know how to have fun! 

• Hybrid Work - employees have the option to work primarily remotely and work from the office 7 days per month on a flexible schedule organized at the department level, in accordance with Company policies. 

• Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people. 

• Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!). 

TuneCore and Believe are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive work environment. We encourage applicants of all backgrounds to apply. All your information will be kept confidential according to EEO guidelines.