Social Media Associate

The Social Media Associate will be responsible for managing the execution of our social media strategy across Facebook, Instagram, YouTube, and TikTok. The ideal candidate is a strong storyteller with experience in content creation, social media management, digital analytics, as well as a strong passion and understanding of trends and social media innovations. The ideal candidate balances creativity and strategy to craft engaging social content.

• Build and maintain a strategic social media content calendar for Facebook, Instagram, YouTube, and TikTok.
• Collaborate cross-functionally to ensure our social platforms are amplifying key initiatives across the company.
• Develop compelling content optimized for each platform as well as engaging post copy aligned with our brand voice and messaging.
• Develop creative briefs and collaborate with the Brand Creative team to ensure we are leveraging platform best practices while staying true to our brand.
• Monitor and manage social listening, identifying relevant trends and audience insights.
• Report on trending topics across social platforms and in the news to inform content strategy.
• Track and report on key performance metrics across all social platforms.
• Analyze performance to identify opportunities for optimization and adjustment to the creative approach.
• Provide insights and recommendations based on data-driven trends.

• Bachelor’s Degree in Marketing, Business, or related skill set
• 2+ years working experience in social media management and content creation across various social platforms
• Excellent writing and editing skills focused on social media
• Proficiency in video editing and design tools (e.g. Canva, CapCut, or similar).
• Familiarity with social media management tools (e.g. Sprout Social or similar).
• Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
• Creative mind who also leverages data and insights to develop engaging social content.

• Comfortable interacting and engaging with colleagues from all levels of management across all business units
• Highly motivated, well organized, capable of executing a plan, and able to communicate status effectively
• Comfortable working in a rapidly changing environment where ambiguity and short turnaround schedules are the norm
• Flexible and able to react professionally and efficiently to changes in schedules or project direction without sacrificing quality

• Ability to succeed within a cross-functional team prioritizing collaboration
• Capacity to prioritize and juggle projects simultaneously in an extremely fast-paced working environment with a willingness to learn
• Capable of teaching and learning from others to promote continuity of knowledge and personal development
• Ability to work effectively independently and as a team member