Online Promotion Specialist

Job Title: Online Promotion Specialist

Location: Ikeja, Lagos

Employment Type: Full Time On-site

We are seeking an Online Promotion Specialist/User Acquisition Officer to plan and execute innovative promotional strategies for our online products. This role is critical in boosting brand awareness and driving user acquisition across multiple channels.

The ideal candidate will excel at converting potential users into loyal customers through platforms such as Twitter, TikTok, and other social media channels. Key responsibilities include developing low-cost engagement strategies, leveraging content marketing, and optimizing customer conversion.

Key Duties:

·         Design and implement online promotion plans based on market goals and user profiles, including but not limited to social media, search engines, email marketing, and content marketing.

·         Acquire potential users and drive conversions to registered or paying users by utilizing various online channels, such as Twitter, TikTok, Facebook, Instagram, and other social media platforms.

·         Use data analysis tools to monitor promotional effectiveness across channels, analyze key metrics like user acquisition cost and conversion rate, and adjust strategies based on data feedback to optimize the acquisition process.

·         Plan and execute user growth initiatives, including online events, viral campaigns, and referral rewards to increase user engagement, retention, and repeat purchase rate.

Requirements:

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• 1+ years of experience in online promotion or digital marketing, familiar with major promotional channels and tools.
• Strong data analysis skills.
• Excellent communication and teamwork abilities, with a creative mindset and strong execution skills.
• Passion for soccer and experience in the betting industry preferred.
• Data-driven and analytical mindset.
• Attention to details.
• SEO project management skills