Senior Marketing Manager

What’s the role?

We’re on the hunt for a confident and proactive Senior Marketing Manager to be the right hand to our Head of Marketing — someone with the experience and drive to lead. You’ll be hands-on and self-sufficient, just as comfortable getting stuck into day-to-day tasks as you are helping shape the bigger brand picture. If you thrive on creative collaboration, strategic thinking and delivering standout campaigns, this could be the perfect fit.

What will you be doing?

• Strategic Product Management: Collaborate with the team to write and refine product propositions for our key focus games, ensuring each title has a strong and standout story.
• Leading Campaigns: Take ownership of marketing campaigns across key occasions (like Summer Travel or Thanksgiving) and key focus games. Drive the creative vision and execution from start to finish.
• Audience Insights: Support the Head of Marketing in collating and analysing key data points — such as brand awareness studies, audience surveys, category intelligence, retail and general market insights.
• Product Insight: Partner with the Head of Marketing on pack testing sessions for new games. Help gather insights and feedback to shape product direction.
• Developing Brand Partnerships: Nurture and activate incoming brand partnerships that align with our games and values.
• Retail Marketing: Working with our sales teams when they need support on all things marketing — from presentation decks to campaign and activation plans.
• Delivering Brand Stunts & Signature Acts: Help develop and execute key brand moments — think standout stunts, experiential acts or signature campaigns that get people talking.
• Pitching in on PR: Lend a hand with PR when needed — from shaping messaging and sharing assets to liaising with agencies and journalists.

Who are Big Potato?

We’re an indie board game company based in Clerkenwell. From quiz games to drawing games, TV game shows to mobile apps, we like to turn our hands to all sorts. No matter what the project, we always try to stick to one golden rule: to make sure our games are easy to understand, fun to play and guaranteed to get the party started.

Who are we looking for?

Here at Big Potato we acknowledge that Potatoes come in all shapes and sizes, we are an equal opportunities employer with a range of flexible working practices and all applications are considered on their own merit.

What Is Essential:

• 4+ years experience working in a marketing role — ideally within consumer products, FMCG, entertainment, or a creative/advertising agency environment.
• Proven experience in leading end-to-end marketing campaigns, from strategy through to delivery and post-campaign analysis. 
• Exceptionally organised and detail-oriented, with a structured approach to multitasking and managing timelines.
• Strong analytical skills, with the ability to interpret campaign performance, brand tracking and audience insights.
• Excellent written and verbal communication, with a flair for storytelling across different formats.
• Confident working cross-functionally with internal teams (sales, eComm, creative) and external partners.
• Comfortable managing multiple projects at once, prioritising and adapting to changing needs.

What Is Desirable:

• Strong presentation skills — confident combining copywriting with visual storytelling to create impactful, persuasive decks.
• Experience working on brand partnerships or experiential marketing campaigns.
• Previous background in a marketing, creative or advertising agency — comfortable juggling multiple projects and shifting priorities at speed.
• Familiarity with survey tools and platforms like Attest or Userbrain.
• Involvement in product testing, user research, or giving feedback during early-stage development.
• Understanding of retail marketing and supporting sales teams during retailer sell-in
  Experience supporting or leading PR efforts — from writing press releases to managing media outreach or agency coordination.

• 4 day week
• £500 holiday bonus & lots of free board games
• Bupa Healthcare plus Employee Assistance Programme - Counseling
• Discounted gym memberships
• Monthly yoga
• Company events
• Cycle to work scheme