Senior SEO Digital PR Specialist (m/f/d)

We are looking for a Senior SEO Digital PR Specialist (m/f/d) to drive SEO growth by leading strategic Digital PR campaigns that earn high-quality backlinks and brand mentions. This role requires a strong grasp of SEO principles, media outreach, and content marketing to enhance search visibility and strengthen brand presence. You want to collaborate closely with our Digital PR agency, refining ideas, content, and strategy to align with brand messaging and search performance goals? Then apply now! 

YOUR ROLE AT SIXT

• You plan and execute Digital PR campaigns that earn high-authority backlinks and improve search rankings 
• You conduct backlink research to identify link building opportunities, analyze competitors' backlink profiles and find the gaps that are worth filling 
• You ensure PR efforts align with SEO goals, leveraging newsjacking, data storytelling and thought leadership 
• You manage and oversee the Digital PR agencies, refining campaign ideas to fit brand messaging and keyword strategy 
• You secure media coverage in top-tier publications through strategic outreach and collaboration with internal and external stakeholders 
• You track and analyze PR performance using tools like Google Analytics, ahrefs and Semrush to measure SEO impact 

YOUR SKILLS MATTER

• Experience You have several years of experience in Digital PR with a proven track record of earning high-quality links and media mentions 
• Expertise in Backlink Strategies & SEO You have a strong understanding of search ranking factors and Google best practices 
• Language You are fluent in English, with excellent storytelling, pitching and trend-spotting skills to secure media coverage 
• Tools You are proficient in Google Analytics & Google Search Console, experienced in ahrefs, Semrush, Moz, BuzzSumo, Cision and alike 
• Soft Skills You have a strategical mind and are adaptable, able to align PR efforts with SEO goals and adjust strategies based on industry trends 
• Stakeholder Management You have a strong ability to manage PR agencies or in-house teams to drive impactful results

WHAT WE OFFER

• Generous Time Off Enjoy 28 days of vacation, an additional day off for your birthday, and 1 volunteer day per year
• Work-Life Balance & Flexibility Benefit from a hybrid working model, flexible working hours, and no dress code
• Great Employee Benefits Access discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
• Training & Development Participate in training programs designed for your personal growth and development
• Health & Well-being Private health insurance to support your well-being
• Additional Perks Enjoy the Coverflex advantage system to enhance your employee experience

About us:
We are a leading global mobility service provider with sales of €3.07 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (cab, driver and chauffeur services), SIXT+ (car subscription) and gives our customers access to our fleet of 222,000 vehicles, the services of 1,500 cooperation partners and around 1.5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,098 rental stations. At SIXT, a first-class customer experience and outstanding customer service are our top priorities. We focus on true entrepreneurship and long-term stability and align our corporate strategy with foresight. Want to take off with us and revolutionize the world of mobility? Apply now!