Product Manager/Business Analyst - Marketing Platforms - job 2 of 2

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. 

This is a CONTRACT TO HIRE opportunity and requires 2-3 days of onsite work in Denver!

We are seeking an experienced Product Manager/Business Analyst to support the implementation of our marketing platforms and define key audience segments. The ideal candidate will have a strong understanding of digital marketing tools, data analytics, and experience in aligning technology with business needs. This role will collaborate closely with cross-functional teams, including marketing, IT, and data analytics, to ensure the successful execution of marketing initiatives. 

Key Responsibilities: 

• Lead the requirements gathering and analysis for marketing platform implementations, ensuring alignment with business objectives. 

• Collaborate with stakeholders to define audience segments, develop customer profiles, and ensure that the marketing platform supports these needs. 

• Analyze marketing data and metrics to provide insights into audience behavior and campaign performance. 

• Assist in the design, testing, and deployment of marketing automation tools and platforms. 

• Develop and document business processes, user stories, and system specifications for marketing initiatives. 

• Work with IT teams to integrate marketing platforms with other business systems (e.g., CRM, ERP). 

• Provide ongoing support and troubleshooting for marketing platform users. 

• Continuously monitor and evaluate the performance of implemented platforms, identifying areas for improvement. 

• Contribute to the development of training materials and user guides for marketing teams. 

• Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field. 

• 3+ years of experience as a Business Analyst with a focus on marketing platform implementations. 

• Proven experience in audience segmentation, customer profiling, and targeting within marketing campaigns. 

• Strong understanding of marketing technologies such as CRM, marketing automation tools (e.g., HubSpot, Marketo, Salesforce), and analytics platforms. 

• Solid analytical skills with the ability to interpret complex data and provide actionable insights. 

• Strong communication skills, with the ability to work effectively with both technical and non-technical stakeholders. 

• Experience with Agile methodology and familiarity with tools like JIRA, Confluence, or similar project management software. 

• Ability to prioritize and manage multiple tasks in a fast-paced environment. 

• Detail-oriented with a proactive, solutions-oriented mindset. 

Preferred Skills: 

• Experience with data modeling and database management. 

• Familiarity with A/B testing, personalization, and customer journey mapping. 

• Knowledge of marketing strategy and digital advertising trends.