Digital Marketing Specialist

Blue Star Manufacturing (PVT) Limited is on the lookout for a passionate and results-driven Digital Marketing Specialist to join our vibrant team. In our commitment to innovation within the manufacturing sector, we aim to enhance our digital presence and engage with our customers more effectively. The Digital Marketing Specialist will play a pivotal role in developing and executing comprehensive digital marketing strategies that drive brand awareness, customer engagement, and sales growth. This position requires creativity, analytical thinking, and a deep understanding of digital marketing channels, including social media, email, SEO, and content marketing. The ideal candidate will collaborate closely with various teams to create impactful campaigns and optimize our online communications. If you are eager to leverage your digital marketing skills in a thriving manufacturing environment, we invite you to apply for this rewarding opportunity at Blue Star Manufacturing (PVT) Limited.

Responsibilities

• Develop and implement digital marketing strategies that align with business objectives.
• Manage and optimize social media accounts, creating engaging content to foster community interaction.
• Coordinate email marketing campaigns, tracking performance metrics to enhance effectiveness.
• Conduct SEO audits and implement strategies to improve website visibility and ranking.
• Monitor and analyze digital marketing trends, adjusting strategies as necessary.
• Create and maintain engaging content across various platforms to attract and retain customers.
• Collaborate with the sales and product teams to ensure unified messaging and branding.

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience in digital marketing or related roles.
• Strong understanding of various digital marketing channels and tools.
• Experience with SEO strategies and best practices.
• Proficiency in Google Analytics, social media platforms, and email marketing software.
• Creative thinker with excellent writing and content creation skills.
• Ability to work collaboratively and manage multiple projects effectively.

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Wellness Resources