Audience Acquistion Specialist

About Super Age

Super Age is more than a media brand—it’s a movement redefining what it means to age. Through bold, insightful, and inspiring content, we empower a generation of high-achievers to live longer, healthier, and more joyful lives. Our flagship newsletter, The Mindset, reaches tens of thousands of readers each week with curated insights on longevity, wellness, relationships, and purpose. Super Age’s commitment to a refined and provocative visual aesthetic—bold, distinctive, confident, and inspiring—makes it the go-to hub for redefining the second half of life as a time for reinvention, vitality, and boundless potential.

About Audience Acquisition Specialist

As the Audience Acquisition Specialist for Super Age you will play a key role in growing our subscriber base and optimizing paid media campaigns to meet business goals. You’ll be responsible for strategizing, executing, and analyzing paid media campaigns across various platforms, ensuring we acquire high-quality email subscribers at an efficient cost. This is a critical role in our growth strategy, requiring a mix of analytical prowess, creativity, and a deep understanding of digital media buying.

• Plan and execute paid media campaigns across platforms like Facebook, Google Ads, TikTok, native ad networks, and other relevant channels to acquire new subscribers.
• Test new ad formats, creative concepts, and audience segments to optimize campaign performance.
• Manage and allocate campaign budgets to achieve subscriber acquisition goals while maintaining a target cost per acquisition (CPA).
• Continuously monitor spend and adjust as needed to maximize ROI.
• Work closely with the design and copy teams to develop compelling ad creatives that resonate with target audiences.
• Provide data-driven insights to guide creative revisions and future content.
• Track, analyze, and report on key performance metrics (KPIs) such as CPA, ROI, click-through rates, and subscriber retention rates.
• Conduct A/B testing on campaigns to optimize performance.
• Generate insights and provide recommendations to improve campaign effectiveness.Stay up-to-date with digital advertising trends, platform updates, and audience behaviors.
• Identify emerging channels and opportunities for audience growth.

• 2 plus years of experience in media buying, performance marketing, or a similar role, ideally in a direct-to-consumer or email marketing-focused business
• Proven experience running campaigns on platforms such as Facebook Ads, Google Ads, native advertising networks, and TikTok Ads
• Strong analytical skills 
• Proficiency in managing budgets and optimizing campaigns
• Ability to interpret data, identify trends, and make data-driven decisions
• Excellent communication and collaboration skills
• Familiarity with ad management platforms, campaign tracking tools, and CRM/email platforms 
• Strong creative instincts to guide ad design and copy
• A self-starter mindset with the ability to thrive in a fast-paced, results-oriented environment.
• Knowledge of audience segmentation and list-building strategies.
• Familiarity with affiliate marketing or programmatic advertising.

Our Commitment

We aim to provide equal opportunity for all. We are firm believers in the strength of diversity and aim to build teams of individuals that offer unique perspectives, come from different backgrounds, and challenge each other to be better every day!