Social Media Lead

At Modifly, we create impactful, data-driven media solutions that maximize engagement and growth for our clients. Our team aims to redefine how consumers and brands interact, building seamless and transformative digital experiences.

The Social Media Lead is a client-facing role responsible for leading the development and execution of organic social campaigns.

• Social Strategy & Campaign Development: Develop & execute overall social media strategies and campaigns that drive client objectives and maximize impact across organic social channels. Utilizing data and social platform innovations to continuously improve overall strategy
• Social Content Creation & Distribution: Lead and execute the development of social content calendars, social copy, content briefs, and creative assets that balance brand storytelling 
• Client Management: Act as the main point of contact across clientele as the appointed SME conducting regular client communications & meetings, supporting overall needs for social media projects and ongoing deliverables
• Content Management & Publishing: Oversee the scheduling and QA/review of monthly content on client’s channels
• Performance Analysis and Reporting: Develop and execute the tracking of KPIs and campaign performance, and provide actionable insights to refine strategies. Create detailed performance reports to drive continuous improvement
• Industry Expertise: Keep abreast of trends and innovations in social media and influencer marketing, ensuring Modifly remains a leader in the space

• 5-7 years of experience in social media marketing, with proven leadership experience in building and managing teams.
• Demonstrated success in creating and managing impactful organic social and within an agency or high-growth environment.
• Thorough knowledge of the social media marketing industry, strategies, and tactics
• Strong analytical skills
• Excellent written and verbal communication skills with the ability to review and approve error-free copy 
• Proficiency in analytics tools (e.g., Google Analytics, Sprout Social) and experience with project management platforms to track and integrate team tasks effectively.
• Proficiency in social media management tools (Sprout Social, Sprinklr, Hootsuite preferred)
• Canva/Capcut - mobile content creation experience
• Excellent communication and client-facing skills, with a results-driven approach and a strategic mindset.

• Hybrid work schedule requiring 2-3 days a week onsite
• Medical, Dental, Vision (healthcare kicks in day 1 of employment)
• 401K w company match
• 17 Paid Holidays
• Flexible PTO

Furthermore, as a valued member of our team, this individual will have access to ongoing learning opportunities, including workshops on data analysis techniques, advanced ad platform functionalities, and emerging trends in the digital marketing landscape. This commitment to continuous learning of both technique and management skills ensures that our team members are equipped with the latest tools and strategies to excel in their roles.

This role not only offers the chance to contribute to exciting projects and drive client growth but also provides a supportive environment for career advancement and skill development. Join us at Modifly and embark on a journey of professional growth and success in the dynamic field of digital marketing.

ABOUT MODIFLY:

Who and Where We Are: We are a diverse team of creatives, strategists, media buyers and other miscellaneous collaborators spread out all over the United States with a shared goal.

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What We Do: We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.

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How Long We’ve Been Doing It:  We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.

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How We Do It:  We start by listening, learning and collecting information through strategic and data driven research. Next, we build out a customized plan and inform design and execution strategy. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.

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Why We Do It: Our motivation is rooted in innovation, but largely performance! We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions. Our desire is to also wake up the sleep ads agency and prioritize driving business growth over set it and forget it strategies or pay to play models.