CRM Specialist - Klaviyo & SMS Marketing

Death is our only foe. 

Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers. He is quantitatively the healthiest person on the planet. 

Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.  

We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.

The CRM Specialist - Klaviyo & SMS Marketing is responsible for managing and executing email and SMS campaigns through Klaviyo, ensuring that the communication is personalized, engaging, and aligned with the brand’s voice. This role involves writing compelling copy, segmenting customer lists, analyzing campaign performance, and optimizing workflows to maximize customer engagement and retention. The CRM Specialist will work closely with the marketing and e-commerce teams to drive sales and build long-lasting customer relationships. This position reports to the Director of Marketing or CRM Manager.

Position Responsibilities:

Email & SMS Campaign Management:

• Design, implement, and optimize email and SMS campaigns using Klaviyo, ensuring that campaigns are engaging, on-brand, and aligned with business goals.
• Develop and schedule email and SMS flows, such as welcome series, abandoned cart reminders, post-purchase follow-ups, promotional offers, and seasonal campaigns.
• Segment customer lists based on behavior, demographics, and purchase history to send personalized and relevant messages.
• Write clear, persuasive, and engaging copy for all email and SMS campaigns, including subject lines, body text, and calls to action, ensuring the messaging resonates with the target audience.

Campaign Strategy & Optimization:

• Collaborate with the marketing team to develop campaign strategies, ensuring alignment with overall brand objectives and sales goals.
• Continuously test and optimize subject lines, copy, visuals, and calls to action through A/B testing and data analysis to improve open rates, click-through rates, and conversion rates.
• Leverage customer data from Klaviyo to create data-driven campaigns, understanding customer behavior and using it to drive personalization.

Performance Analytics & Reporting:

• Analyze the performance of email and SMS campaigns, providing reports on key metrics such as open rates, click-through rates, conversion rates, and revenue.
• Use data insights to optimize campaign performance and make recommendations for future campaigns.
• Monitor deliverability rates, bounce rates, and unsubscribes, troubleshooting issues to maintain a healthy CRM list.

Automation & Workflows:

• Set up and maintain automated workflows for different customer lifecycle stages (e.g., welcome, abandoned cart, win-back, VIP, etc.) in Klaviyo.
• Continuously optimize automated workflows based on performance, customer engagement, and business objectives.
• Monitor and refine trigger-based messages to ensure timely, relevant, and effective communication with customers.

List Management & Segmentation:

• Segment customer lists based on various factors such as purchase behavior, engagement, demographics, and lifecycle stages to deliver targeted messaging.
• Clean and maintain the CRM database to ensure high-quality and up-to-date customer lists.
• Ensure compliance with privacy laws and regulations (e.g., GDPR, CAN-SPAM) in all email and SMS communications.

Collaboration & Cross-Functional Projects:

• Work closely with the creative, design, and e-commerce teams to ensure campaigns are visually appealing and aligned with brand guidelines.
• Collaborate with the sales and marketing teams to ensure that promotional campaigns are integrated across all channels, including email, SMS, website, and social media.

Customer Retention & Engagement:

• Drive customer engagement and retention by creating compelling and personalized experiences that encourage repeat purchases and build customer loyalty.
• Continuously explore ways to increase the value of the CRM channel, including using Klaviyo's advanced features for predictive analytics, dynamic content, and more.

Skills & Qualifications:

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in CRM marketing, email marketing, and SMS campaigns, ideally with Klaviyo or similar platforms.
• Strong copywriting skills with experience writing for email, SMS, and other direct marketing channels.
• Experience with email marketing tools, CRM platforms (e.g., Klaviyo), and SMS marketing tools.

Technical Skills:

• Proficiency in Klaviyo, including campaign creation, automation, segmentation, A/B testing, and reporting.
• Knowledge of email marketing best practices, including subject lines, copywriting, and list segmentation.
• Understanding of analytics tools to track campaign performance and optimize based on data insights.
• Familiarity with SMS marketing and legal requirements around text message marketing (e.g., TCPA).

Soft Skills:

• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving skills with a customer-centric mindset.
• Excellent communication skills, both written and verbal, with an ability to collaborate effectively across teams.
• Analytical mindset with the ability to interpret data and optimize campaigns based on performance.

Salary Range: $90-120k