Manager, Global Influencer & Creator Marketing

Who we are…

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. With headquarters in NYC and offices in Miami, Los Angeles, London and Hong Kong, we specialize in event design & production, brand marketing, marketing strategy, sponsorships, talent management & bookings, publicity, and social media & influencer relations. We elevate brands who seek a relevant role in cultural conversations important to their audiences; our global client roster includes Marriott International, Visa, Gucci, Jack Daniel's, SPANX, Poppi, Monkey 47, Lamborghini, Japan Airlines and more. 

Who we want… 

As a Manager, Global Influencer & Creator Marketing at We Are BMF, you will play a pivotal role in leading and executing multi-channel influencer marketing programs for top-tier clients across lifestyle, entertainment, travel, and CPG. You are strategic, organized, and passionate about leveraging influencer partnerships to drive brand impact.

You have a proven track record of managing influencer campaigns end-to-end, from strategic planning and talent identification to execution and reporting. You thrive in a fast-paced, dynamic environment and are skilled at managing client relationships, building talent partnerships, and leading project management for successful campaigns.

This role requires a hands-on, detail-oriented leader who can oversee the daily execution of multiple projects while maintaining a strategic view. You will work closely with senior leadership, cross-functional teams, and clients to ensure that influencer strategies align with brand goals and deliver measurable results.

What you will do… 

• Campaign Strategy & Execution
• Develop and implement multi-channel influencer strategies that align with client objectives and brand positioning.
• Lead the end-to-end execution of influencer campaigns, from strategy and talent sourcing to content planning, posting, and performance tracking.
• Identify and onboard influencers that align with client demographics and campaign themes, negotiating contracts and ensuring deliverables are clear.
• Craft detailed campaign briefs and ensure that influencers understand content requirements, timelines, and brand messaging.
• Oversee campaign content creation, monitoring for quality, brand alignment, and compliance with legal guidelines.
• Conduct post-campaign analysis, compiling data-driven reports to highlight performance metrics, insights, and key takeaways.
• Talent Relationship Management
• Develop and maintain long-term relationships with influencers, talent managers, and agencies.
• Negotiate talent fees, contracts, and content rights, ensuring that agreements are fair, clear, and aligned with client budgets.
• Manage influencer outreach and communication, from initial contact to campaign completion.
• Collaborate with internal teams (creative, production, digital) to ensure seamless integration of influencer content into broader campaigns.
• Client Relationship Management 
• Serve as the primary client contact for influencer campaign updates, strategy discussions, and performance reviews.
• Build and maintain strong client relationships, presenting campaign progress, results, and strategic recommendations.
• Lead client-facing meetings, both virtually and in person, to discuss campaign performance and future strategies.
• Proactively identify opportunities to expand client engagement, suggesting new approaches or influencer collaborations.
• Project & Team Management
• Oversee the day-to-day management of multiple influencer campaigns at once, ensuring that all elements are delivered on time and within budget.
• Develop detailed project timelines, monitor progress, and address any issues that arise.
• Lead internal team meetings, providing updates, sharing insights, and collaborating on strategic adjustments.
• Manage a small team of coordinators and executives, guiding their professional growth and supporting their daily tasks.
• Work closely with the Senior Manager and Director to align on overarching strategy and client objectives.
• Administrative & Organizational Tasks
• Monitor campaign KPIs (engagement, reach, impressions, sentiment) and analyze performance data.
• Create comprehensive post-campaign reports, including performance metrics, insights, and future recommendations.
• Stay updated on emerging trends and platform updates to inform ongoing strategy.
• Regularly track budget utilization and ensure that campaign costs stay within approved limits.

The salary range for this role is $70,000-$85,000  and is based on experience, responsibilities of the position, subject matter expertise and is location specific. 

• 4-7 years of experience in influencer marketing, preferably in an agency or brand setting.
• Strong understanding of both paid and organic influencer strategies across platforms (e.g., Instagram, TikTok, YouTube).
• Proven ability to manage client relationships, build strategic plans, and lead campaign execution.
• Experience negotiating talent contracts and managing influencer partnerships.
• Ability to develop creative campaign concepts that resonate with diverse audiences.
• Proficiency with influencer management tools (e.g., CreatorIQ) and analytics platforms.
• Excellent communication, presentation, and leadership skills.
• Ability to work effectively in a hybrid, fast-paced environment.
• Bonus: Experience leading teams or mentoring junior staff.

Why BMF…

Celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires. BMF’s international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations.  

We want you to be part of a dynamic and creative team. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And we’ve got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies for the past four years.

BMF is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, and gender expression, religious creed, disability (mental and physical) including HIV and AIDS, medical condition, genetic information, age, marital status, sexual orientation, military and veteran status, denial of family and medical care leave, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy regarding recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

What we offer…

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• Ongoing professional development and training; we will empower you to take charge of your career path.
• Strong benefits including health and dental and unlimited PTO policy
• We are an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agency’s core DNA.