Product Enablement Specialist

About BrandBastion

 BrandBastion is transforming the way the world’s leading brands manage conversations online. Our platform combines cutting-edge AI with human expertise to power social media management at scale—helping global brands like Netflix, Uber, Sephora, Red Bull, and The North Face turn engagement into brand growth. From moderation and crisis management to community engagement and analytics, we provide tons of features that ensure brands never miss a comment, opportunity, or insight.

What sets us apart? Unlike traditional social media tools where teams are stuck logging in and manually monitoring mentions, BrandBastion handles it for you—seamlessly and in real-time. If you’re excited about the intersection of AI, community, and brand storytelling—and want to be part of a team that’s redefining what social media management looks like—you’ll love it here. In this role, you will be reporting to the VP of Product, Sandra Figueiredo.

About the role
We’re looking for someone who lives and breathes our product—and knows how to explain it in a way that clicks. You’ll be the go-to person for anything related to our platform: creating demo videos, sharing use cases, updating our knowledge base, and helping internal teams turn product features into real-world value stories.

This role sits at the intersection of product, marketing, sales and customer success. If you're the kind of person who can take a new feature, quickly understand its potential, and communicate that through content that actually gets used—you’ll thrive here.

What you'll do

• Become a power user and subject matter expert on our platform
• Help clients get the most out of the product—sharing best practices, demoing features, and offering strategic guidance based on their goals
• Build and deliver client-specific configurations (e.g. saved filters, workflows, reports) that highlight value and drive adoption
• Act as the first line of support for internal product questions from Sales, Customer Success, and Marketing
• Create clear, high-quality enablement materials—videos, guides, decks—that show how the product works and how customers use it.
• Keep our internal and client-facing knowledge bases up to date with the latest features, FAQs, and best practices.
• Translate product usage and performance data into compelling stories that show business impact.
• Proactively identify common questions and knowledge gaps, and create resources to address them.
• Gather feedback from clients and internal teams to continuously improve product education and messaging
• Support enablement strategies that drive adoption, growth, and client retention

• 2–5 years experience in product enablement, product marketing, or similar roles
• You’ve worked in the social media space—whether that means managing social channels yourself, supporting marketing teams, or being part of a company where social played a key role (like a social-focused tool or platform)
• Ability to explain complex product features clearly and simply, both in writing and on video
• Comfortable creating and editing short videos or walkthroughs
• Great at connecting the dots between product capabilities and customer outcomes

Why Join BrandBastion?

• Be part of a fast-growing, innovative company disrupting the social media management space.
• Work with top global brands and industry leaders.
• Opportunity to shape and scale the customer service function from the ground up.
• Fully remote and flexible work environment.
• 4 weeks of paid time off annually in accordance with BrandBastion's time off policy + additional days for public holidays
• We want our team members to become the best in their field and will sponsor material that you need to read to stay and become the best in your field.
• Opportunity to travel when BrandBastion arranges global team meet-ups periodically in different international locations.