Email Marketing Coordinator

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

·       Runner First  

We act in the best interest of the runner

·       Word is Bond 

We do what we say we’ll do

·       Champion Heart  

We give our all in everything we do  

·       There is no “I” in Run

We stay generous with our humanity

·       Keep Moving

We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.   

Your Job:

The Email Marketing Coordinator will be responsible for assisting with end-to-end email production from request to briefing, creative approvals, through to setup and execution.  In this role, you will collaborate with our Creative Team to produce quality campaign artwork that aligns with the Brooks brand and other channel assets. The Email Marketing Coordinator is responsible for ensuring all content is accurate, links are functional, and featured products are available on Brooksrunning.com. You will support the Sr. Email Marketing Specialist in developing a forward-looking email and SMS calendar as well as support analysis of past campaigns. 

• Submit detailed briefs & work orders to design team covering eCommerce campaigns, recurring newsletters, and other topics as needed
• Provide email agency with full asset kit for each email campaign (SL/PH, assets, accurate URLs, etc.)
• Build campaigns using working knowledge of HTML in email platform
• Track changes to product stories based on inventory, availability, price changes, etc., updating affected work orders and assets accordingly
• Brief in and assist with implementing updates to automated email journeys
• Assist with QA process for SMS and email campaigns to ensure content is accurate, links are functional, featured product is available and maintain accessibility standards
• Support Senior Email Marketing Specialist and Manager of Email + CRM with compiling campaign postmortems and learnings
• Ensure utilization of best practices, technology standards, and compliance in our email marketing efforts with brand guidelines and spam regulations
• Collaborate with cross-functional digital marketing teams on various opportunities
• Other duties as assigned

• Bachelor's degree with focus in Marketing or Business preferred or equivalent education and/or experience
• 1+ years of email planning and project management preferred
• 1+ years of experience with an enterprise level ESP (Sailthru experience a plus) preferred
• eCommerce experience preferred
• Hands-on experience building emails with HTML & WSYWIG editors
• Experience managing or supporting an editorial calendar
• Excellent written and verbal communication skills
• Exceptional attention to detail and methodical in quality checks
• Passionate, customer-centric mentality that challenges the status quo to drive exceptional experiences for Brooks runners
• Demonstrated ability to manage multiple priorities under tight deadlines
• Curious mindset with a bias towards action to move ideas into reality
• Aptitude for organization, flexibility, and producing results
• Strong customer focus/ability to anticipate and react to changing plans, such as inventory or product changes
• Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
• Embraces and lives the Brooks values!

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $24.46 - $34.25 per hour. Base pay offered will vary depending on job-related knowledge, skills, and experience.  

Other:

Brooks is proud to offer a robust benefits package to our employees and their families!

Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off- Brooks offers generous time off including up to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.

Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location- This is a Seattle based role and you will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.