Senior Marketing Manager, Love Stories

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example: she/her/hers, he/him/his, they/them/theirs, etc).

At Bumble, we believe in empowering connections, fostering meaningful relationships, and celebrating love in all its forms. The Sr. Manager of Love Stories will be at the heart of this mission, ensuring that Bumble’s love stories are celebrated, shared, and amplified. This role offers the opportunity to shape how we bring those connections to life, fostering a community of love. If you’re a strategic thinker, a natural storyteller, and a relationship-driven marketer, we’d love to hear from you!

This role offers the opportunity to make a significant impact on Bumble’s brand presence and user growth in the US. If you’re a strategic thinker with a passion for innovative marketing, we’d love to hear from you!

• Maintain and manage a repository of Bumble love stories, ensuring an organized and comprehensive collection of authentic narratives.
• Liaise with Bumble couples to celebrate their stories in meaningful ways, fostering a community of brand advocates.
• Partner with regional marketing teams to develop unique surprise-and-delight initiatives. Ideate and pitch disruptive go-to-market opportunities and culturally relevant initiatives that showcase the power of Bumble connections.
• Manage and oversee moderators responsible for collecting love stories and delivering curated brand responses for the brand. Collaborate with internal teams to integrate collected stories into marketing campaigns and brand storytelling initiatives.
• Lead the development and execution of campaigns and go-to-market strategies focused on love stories.
• Lead the development of merchandise, gifting, and creative assets related to the love stories platform.
• Build scalable marketing processes, toolkits, and best practices to roll out love stories work globally.
• Manage marketing budgets to ensure projects are executed on time and within scope.
• Collaborate with regional marketing leads to execute and monitor love stories strategies throughout the year.
• Act as the internal advocate for Bumble couples, ensuring their experiences are reflected in all brand initiatives.
• Manage collaborations, influencer seeding, gifting, and content partnerships to enhance brand presence and drive organic word-of-mouth engagement.
• Prepare compelling presentations and communicate insights effectively to management, broader teams, and leadership.

• Deep understanding of both traditional and non-traditional brand marketing strategies and their intersections with culture.
• Proven experience in leading and managing online communities with a passion for engagement.
• Strong background in community-building, relationship management, and storytelling.
• Proven experience in working with (or in) social teams to conceptualize and deliver highly engaging, viral content.
• Excellent communication and interpersonal skills with the ability to foster trust and rapport with diverse groups.
• Strong knowledge of social media platforms, forums, and digital tools for community engagement.
• Strong budget and project management skills, with high attention to detail.
• Proven ability to partner cross-functionally, influencing teams and leaders at all levels.
• Passionate believer in Bumble’s brand vision and values.
• Understand social networking, dating, and other digital-first platforms.
• Proactive, initiative-taking, and able to anticipate needs and opportunities.
• Positive, committed, and adaptable approach to work.
• Detail-oriented and organized, with strong problem-solving skills.
• Self-starter who thrives on ownership and autonomy.
• Creative thinker with passion for pushing the boundaries around creative concepts and ideas.
• Excellent communicator with strong presentation and interpersonal skills.
• Able to identify best practices and drive consistency across global markets