Performance Marketing Director

About CandleScience:
CandleScience is the leading supplier of candle-making supplies, dedicated to supporting makers and small businesses with high-quality products, exceptional customer service, and a commitment to sustainability. With a vibrant and loyal customer base, we're excited to enter a new phase of strategic growth—and we’re looking for the right leader to help drive it.

Position Overview:
We are seeking a strategic and results-driven Performance Marketing Director to lead all aspects of digital customer acquisition and retention. Reporting to the Chief Growth Officer, this role will be instrumental in driving revenue, maximizing return on ad spend (ROAS), and increasing customer lifetime value (LTV) across all performance channels. This individual will lead the performance marketing function, bring new channel opportunities to life, and drive a data-first approach to scalable growth.

Key Responsibilities:

• Performance Strategy & Execution
• Lead key marketing channels and initiatives—including SEM, SEO, Display/Online Media, Affiliates, Paid Social, Partnerships, Email, and Rewards—to support business objectives and drive customer acquisition and retention.
• Develop and implement data-driven strategies to drive measurable growth in revenue, ROAS, MER, and LTV.
• Introduce and scale new acquisition channels (ie. affiliate, programmatic, partnerships, etc.).

• Campaign Optimization:
• Analyze and optimize campaign performance across all media channels
• Continuously test, iterate, and improve campaign strategies to maximize ROI and achieve KPIs.

• Leadership & Collaboration:
• Lead and mentor a high-performing team of marketing professionals.
• Collaborate cross-functionally with product, creative, and sales teams to ensure marketing alignment with business goals.

• Performance Tracking & Budgeting:
• Define a Performance Marketing roadmap to enable cross-channel approach bringing strong, actionable insights and deeper understanding of customer segments.
• Effectively manage the Performance Marketing budget, refining and optimizing spend across the media mix.

• Market Awareness:
• Stay ahead of industry trends and competitive landscape, especially in AI and martech innovation, to keep the company on the cutting edge.
• Identify and evaluate new opportunities to keep CandleScience at the forefront of the industry.

Qualifications:

• 8+ years of experience in performance marketing, with a proven track record in digital acquisition and retention.
• Strong expertise across paid media (search, display, social), SEO, email/CRM, and analytics platforms.
• Experience launching and scaling new digital channels.
• Proficient in analyzing data to drive decision-making and strategy optimization.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Experience managing sizable budgets and optimizing spend for impact.
• Passion for growth, experimentation, and continuous improvement.

To Apply: Please submit your resume along with a short Cover Letter telling us why you would be a good fit for this position. 

Benefits:

Big company benefits with small company culture! We provide comprehensive medical, dental, and vision coverage with low deductibles. All employees receive employer match for retirement contributions of up to 3% of annual earnings. We have liberal vacation policies and offer additional benefits including technology stipends, gym memberships, and company-paid life insurance.

• Employee assistance program
• Paid time off
• Referral program
• 401(k)
• 401(k) matching
• Dental insurance
• Medical insurance
• Vision insurance
• Life insurance
• Tuition reimbursement

About Us:

CandleScience develops and sells candle and soap making supplies. Our customers vary in size from candle and soap entrepreneurs to seasonal hobbyists. We began in 2003 as a two-person startup, and have become the market leader in the industry.

We work hard to develop natural and safe products that push the boundaries of candle and soap making. Our success is a result of our focus on web development, product development, and operations.

For More About Us:

www.candlescience.com/about

Igniting Growth with CandleScience | https://partners.wsj.com/ups/igniting-growth-candl...

First Candles, Now Soap. Durham’s CandleScience Expands in DIY Market | https://wraltechwire.com/2016/06/02/durham-candles...

CandleScience and the Science of Candle Making | https://www.avery.com/blog/customer-spotlight-candlescience/

Facebook | https://www.facebook.com/candlescience

TikTok | https://www.tiktok.com/@candlescience

Instagram | https://www.instagram.com/candlescience