Marketing Manager

Are you a strategic thinker passionate about driving growth through creative campaigns and partnerships? Canvas8 is looking for a Global Marketing Manager to join our dynamic team!

If you’re not afraid to roll up your sleeves, bring bold ideas to life and stay ahead of the curve in the ever-evolving world of consumer behaviour and trends, this is the role for you. You’ll be at the heart of shaping our global brand presence, expanding our digital reach, and driving lead generation through smart, strategic initiatives. Whether you’re a seasoned marketer looking to bring your experience to a fresh, dynamic environment or someone ready to step up and make your mark, this role offers the perfect platform. You’ll work alongside a passionate team with the freedom to innovate and the support to succeed.

About us

We are Canvas8, a strategic insights practice with offices in London, New York, Los Angeles, Singapore, and Manila. We help our clients understand people so they can make better business decisions.

Our work investigates the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals and why Barbiecore is a Gen Y thing – and makes them meaningful for brands. Our team combines disciplines and skills – from psychology to journalism, anthropology to behavioural economics. What unites us is a desire to understand people and a passion for delivering outstanding work.

About the role

As a Marketing Manager at Canvas8, you’ll play a key role in shaping and driving our marketing efforts across New Business, Brand, Consultancy Services, Client Communications and Member Engagement. This is an opportunity to take ownership of a unified marketing strategy that strengthens our brand identity, enhances market visibility, and fuels business growth.

In this role, you’ll develop and execute targeted campaigns to attract new clients while engaging and retaining existing ones. Given the complexity of our services and the diversity of our client base, your specialised B2B experience will be essential in effectively communicating our unique value proposition.

This is an excellent opportunity to make a real impact — aligning our marketing efforts, ensuring brand consistency, and delivering campaigns that drive results.

The day-to-day

• Implement and manage Canvas8’s marketing plan, ensuring alignment with business goals
• Oversee multi-channel campaigns, including digital, content, email, and events
• Manage marketing budgets, ensuring spending aligns with performance KPIs
• Create and execute targeted campaigns to generate leads and drive business growth
• Develop marketing assets, sales collateral, and case studies to support sales and consultancy teams
• Ensure brand consistency across all marketing materials and external communications
• Oversee the creation and distribution of impactful content, including thought leadership articles and reports across paid and owned channels
• Develop and execute email marketing campaigns to engage and retain clients and members
• Lead social media strategy monitor performance. Ensure the website is optimised for lead generation and leverage SEO for traffic
• Plan and execute marketing initiatives for industry conferences, webinars, and workshops
• Conduct market research and competitor analysis to refine messaging and positioning
• Track key marketing KPIs, optimise campaign effectiveness, and test new initiatives to improve engagement and ROI

About you

You’re a natural marketer - someone who understands the power of storytelling and knows how to make an impact across social, digital, events, and PR. You see the bigger picture while paying attention to the details, ensuring every piece of communication aligns with the brand’s voice and vision. Whether it’s building buzz for a new product, shaping thought leadership content, or driving audience engagement, you instinctively know how to create moments that capture attention and inspire action. Creative and strategic in equal measure, you thrive on bringing ideas to life and turning vision into results.

You are passionate about understanding the world around you, always staying informed on emerging trends and shifts in consumer behaviour. This knowledge allows you to develop marketing strategies that are not only relevant but also culturally attuned and forward-thinking. Your ability to anticipate and integrate market trends into your campaigns ensures that our brand remains at the forefront of industry conversations.

Your can-do attitude is one of your strongest assets. You thrive in fast-paced, ever-changing environments and are always ready to dive into new challenges with a positive, solution-oriented mindset. You’re not just someone who follows instructions — you take initiative, problem-solve, and bring proactive energy to your work. Whether refining campaign messaging, collaborating with cross-functional teams, or quickly adapting to new information, you bring determination and focus to every task.

• 4-6 years of proven experience in marketing, ideally in B2B
• Strong background in content, social, digital marketing, event and campaign management
• Experience in managing marketing budgets
• Excellent written and verbal communication skills
• Passion for cultural trends and human behaviour insights
• Creative, strategic thinker with the ability to execute hands-on marketing tactics
• Proficiency in marketing software and tools (e.g. Hubspot, Canva, social media platforms)
• Ability to work independently and as part of a team, managing multiple stakeholders and projects

• Hybrid working with flexible start times
• 29 days paid holiday (including bank hols)
• Interest-free ‘Life Unlock Loan’ for lump sum payments (rental deposits, sponsorship etc)
• A personalised career development plan
• Access to physical and mental well-being support, including two ‘Mental Wealth’ days
• Pension, life insurance, cashback private health plan, and cycle scheme
• Summer Fridays, seasonal benefits, and lots of staff socials
• A friendly and welcoming team (pooches included)

If you think this sounds like a good fit, please apply below by outlining why and attaching your CV.

Applications will close on Tuesday, March 11, 2025.

At Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences—race, gender, age, and beyond—fueling our creativity and competitive edge. We actively seek diverse talents and provide equal opportunities, free from discrimination. Shape your future with us, where diversity isn't just a value but a key to our success.