Manager of Loyalty Marketing

What We Do

Care Access is a unique, multi-specialty network of research sites that operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies.

Who We Are

We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations.

Position Overview

Reporting to the Associate Director, Digital Marketing, the Manager of Loyalty Marketing will be responsible for developing and executing strategies to drive patient loyalty, engagement, and retention across all Care Access programs. This individual will create and manage a loyalty framework, optimize communications, and oversee initiatives that strengthen long-term relationships with patients.

• People management responsibility for the newly created Program Engagement Coordinator role.
• Full people management responsibility including hiring, training/onboarding, participating in the performance review process, and regular goal setting/development conversations
• Re-Design and implement a comprehensive loyalty program to enhance patient
• Re-Design and implement a comprehensive loyalty program to enhance patient retention.
• Develop marketing strategies that personalize the patient experience and encourage engagement.
• Manage data-driven campaigns and analyze results to optimize loyalty initiatives.
• Partner with cross-functional teams to ensure consistent messaging and program alignment.
• Oversee communication channels to ensure timely and relevant touchpoints with patients.
• Conduct A/B testing for email campaigns, SMS messages, and other communication efforts.
• Supervise the loyalty marketing team and collaborate with the Marketing Specialist.
• Provide regular reports on loyalty program performance and KPIs.
• Ensure compliance with all regulatory and ethical standards.

• This is a remote position with occasional travel (10%).

• Proficient in CRM platforms and loyalty program tools.
• Strong project management and analytical skills.
• Excellent verbal and written communication abilities.
• Demonstrated ability to lead a team and work collaboratively.
• Knowledge of marketing best practices and regulatory requirements.

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• Previous success with launching/implementing and growing a loyalty marketing program 
• Minimum 5 years of experience in loyalty marketing or customer retention roles. 

Diversity & Inclusion

We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.

At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the

physicians and caring for patients.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Care Access is unable to sponsor work visas at this time.

Employment Statement

Care Access complies with all employment laws and regulations with respect to its employment practices, terms and conditions of employment, and pay equity and wages. Care Access does not engage in any unfair or forced labor practice and does not tolerate, under any circumstances, the use of any form of forced or involuntary labor, child labor, or human trafficking. This extends to suppliers, partners, or other third parties with whom Care Access does business. Care Access values and promotes the protection of human rights everywhere.