Senior Growth Analyst

About The Role

We are looking for a Growth Analyst to join our world-class Growth team at Careem. This role is at the intersection of marketing, product, and analytics, ensuring that our homepage traffic is managed effectively to drive business KPIs. The Growth Analytics Manager will work cross-functionally with various teams to develop and execute a cohesive strategy for optimizing growth across Careem’s services.

What You'll Do

• Optimize Homepage Traffic: Manage and analyze homepage traffic to ensure alignment with business objectives and customer engagement goals.
• Cross-functional Collaboration: Work closely with Marketing, Product, and Growth teams across different services at Careem to develop and execute a unified growth strategy.
• Campaign Performance & Growth Strategy: Develop data-driven strategies to optimize conversion, engagement, and cross-selling.
• A/B Testing & Experimentation: Continuously test different strategies, analyzing performance to improve key growth metrics.
• Data Analysis & Insights: Conduct exploratory data analysis to identify untapped growth opportunities and drive strategic decision-making.
• KPI Monitoring & Dashboarding: Develop and maintain dashboards to track performance metrics, providing real-time insights for business decisions.
• Automation & Scalability: Identify opportunities to programmatically scale growth efforts using automation and data-driven decision-making.
• Budgeting & Forecasting: Provide insights and recommendations to support target-setting and budget allocations for growth initiatives.

What You'll Need

• SQL Proficiency: Intermediate to advanced skills to analyze data and generate actionable insights.
• Programming & Automation: Proficiency in Python (Pandas, Numpy, Requests, JSON) for scripting and automating tasks is preferred.
• Dashboarding & Visualization: Experience with Tableau or similar tools for building automated dashboards.
• Data Analysis & Statistics: Strong grasp of A/B testing methodologies, uplift calculations, statistical significance (p-tests, t-tests, etc.).
• Growth Analytics & CRM Tools: Familiarity with platforms such as, Amplitude, Braze, Optimizely is a plus.
• Machine Learning & Predictive Analytics: Experience in data science/machine learning projects such as predictive modeling and customer segmentation is a plus.