Regional Account Director

We are seeking a Regional Account Director to join our Subaru Team. This role will be representing Subaru’s Portland and Denver Zones. Candidates will need to either live in or be willing to relocate to the Denver Metro area. 

Role:

Primary: Lead and implement Subaru of America (SOA) brand marketing goals, objectives with Retailer clients  

Areas of Focus:

Primary

• Act as Retailer consultants, focused on ensuring Retailer co-op (Subaru Ad Fund--SAF) use is aligned with SOA and Carmichael Lynch (CL) recommendations.
• Assess and guide Retailer branding/messaging to align with SOA brand goals.
• Assess and provide Retailers with analysis, recommendations in development, implementation of comprehensive communications plan (online, offline, in-store), efficient use of SAF dollars (media mix, media channels, market opportunities).
• Collaborate with Zone Retailer Marketing Managers (ZRMM) in scheduling Retailer meetings primarily in-person/store, with video (Microsoft Teams, Zoom) secondary or follow up as appropriate.
• Identify Target Retailers in collaboration with Region/Zone clients.
• Effective, consistent, and transparent communications with all internal and external partners.
• Timely reporting on Retailer progress and meeting follow up.
• Efficiently plan all travel, with consideration of budgets and expenses.

Secondary

• Support and implement SOA marketing objectives across SOA Regions and Zones.
• Leverage regional client funds developing media/messaging strategies to address business opportunities at Region, Zone or DMA level.
• Provide actionable market intelligence and analysis to Region, Zones and Retailers.
• Deliver strategic CL Agency point-of-view presentations and information to Region, Zone, and Retailers as business needs arise 
• Conduct onboarding / orientation meetings with new Subaru field personnel providing complete overview of CL capabilities and role with SOA.

Ongoing

• Provide ongoing effective and transparent communication to Region, Zone, SOA regarding CL Field actions and activity.
• Weekly, Monthly, Quarterly, Annually
• Follow-up/Meeting Recaps (Contact Reports), i.e. tracking recommendations
• Build and Grow Client Relationships
• Note: These are major functions and accountabilities required of the position. Other duties, responsibilities, requirements outlined in CL Field Marketing Team: Processes, Procedures, Reporting document and as assigned.

• Build trust, credibility with Region, Zone, Retailer clients with goal of becoming a sought-after marketing consultant/partner.
• Relationship goal of ability to travel independently into dealerships.
• Provide leadership advancing knowledge of Region, Zone, Retailer clients. 
• Travel:
• Responsible for two SOA Zones. (if Region assignment is included responsibility also includes specified Region).  Equal support is required for Zones, 50/50 split of time allotment is required. 
• Travel requirement is gauged in 50% to 70% range. Minimum expectation of 12 in-store Retailer consultations per month, approximately 144 per calendar year. Collaboration with Region/Zone clients to plan cost, time efficient travel.

Qualifications/Traits:

• Energetic, passionate, proactive, ability to lead, collaborative, relationship builder
• Analytical, multi-tasker, prioritizes attention to detail, works well independently
• Excellent, confident and persuasive presentation/communication skills, ability to interact with high level clients.
• Ability to analyze metrics in an insightful manner and build a business case.
• Eagerness to learn and explore new analytic platforms in an effort to evolve existing skill set .
• Bachelor’s degree required.
• Minimum 5-7 years advertising/marketing experience required.
• Experience in automotive, automotive retail advertising/marketing preferred.

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $120,000-140,000 annually