Assistant PR Manager, Northern Europe

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for a creative, talented and passionate Assistant PR & Advocacy Manager to join our North Europe team, to work across all areas of PR, focusing on driving the brand and product strategy to engage media (consumer and corporate), influencers and makeup artists.

This role will work very closely with the North EU regional PR agencies in Germany, Austria & Netherlands (DACH & BENELUX) to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

This role will report into our North EU PR & Advocacy Manager, and the role will involve working very closely alongside North EU Head of PR, Global PR and Marketing teams as well as EMEA Marketing, Commercial, Education and Training team.

As our Assistant PR Manager you will

• Develop strategies and exceptional PR plans tailored to the allocated countries, to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences and drive sales.
• Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content.
• Be the key partner to our in-market agencies.
• Develop and secure consistent, regular, quality and on-brand press coverage across print, online, broadcast and social with key focus on ROI.
• Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments.
• Devise and manage influencer partnership strategies and relationships.
• Collaborate closely with global PR team and north EU marketing team to devise and deliver record breaking launch activity for each new launch (product or region).
• Create and execute communication strategies and plans to support brand launches including NPD, new markets and campaigns - driving brand pillars and delivering on key objectives.
• Key reporting & analysing on KPIs and tracking results.
• Support on budget management and processes including finance trackers & raising POs.
• Gifting & sample management, including gifting & mailers for influencers, press samples & monthly agency cupboard orders.

About you

• Experience across both press & influencer activity is essential.
• A proven background in Beauty, Lifestyle or Fashion PR, within agency or in-house background.
• Experienced in devising and implementing strategic plans.
• Can meet deadlines in a timely manner & have a flexible and professional attitude.
• Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven.
• Excellent communication skills, with a confident & articulate manner (written, over the phone and in person.)Great relationship-building skills and the ability to network at all levels.
• Solutions focused and enjoys working in a fast-paced commercial environment.
• Strong writing skills and a creative flair when creating reports and presentations, editing, proof-reading, and compiling documents with a meticulous eye for detail.
• Passionate about stories and current affairs, with a finger on the pulse of social and news trends
• Ability to work autonomously and at a hands-on level, showing initiative and foresight.
• Energetic and enthusiastic with a team spirit.
• Adept at managing multiple stakeholders.
• Fluency in one EU language other than English is a plus. 

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!