Marketing Lead (HIPAA-Compliant AI)

Work Arrangement: Fully remote, overlapping EST working hours

Job Type: Full-time

Work Schedule: 40 hours per week

About Pearl Talent:

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Why Work with Us?

We mean what we say that we’re building a different recruiting company here. We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12 month, and beyond retention bonuses in addition to community oriented opportunities like an annual retreat.

About the Company:

The Partner Company is revolutionizing healthcare operations with its HIPAA-compliant AI assistant. We automate and streamline administrative workload for healthcare providers, saving them hours of paperwork each week.

Role Overview:

We're seeking a passionate Marketing Lead to drive brand awareness, demand generation, and customer engagement. You'll play a key role in sharing our partner company's mission with the right audiences.

Key Responsibilities:

• Content Creation & Distribution: Develop and manage educational and promotional content (blogs, case studies, newsletters, social media posts, etc.). Focus on SEO-optimized website content and engaging social media graphics and videos.
• Create social media content tailored for LinkedIn, Twitter, and other relevant platforms. Using founders’ LinkedIn to create organic content and KOL posts. Graphics creation for social media, from static to carousel-type graphics. General video editing knowledge for repurposing existing videos.
• Collaborate with internal teams to refine messaging and ensure brand consistency.
• Community Engagement & Partnerships: Build relationships with industry influencers, potential partners, and healthcare professionals.

• Responsibilities To Be Gained (Growth Potential):
• SEO & Web Performance Optimization:
• Conduct keyword research and optimize website/blog content for search engines.
• Monitor website analytics to identify opportunities for growth.
• Marketing Analytics & Reporting:
• Track key marketing KPIs and campaign performance.
• Provide insights and recommendations to improve marketing efforts.
• Demand Generation & Growth Marketing:
• Plan and execute email marketing campaigns to nurture leads and engage current users.
• Assist in paid ad campaign execution (Google Ads, LinkedIn Ads, etc.).
• Track and optimize conversion rates across marketing funnels.

Week 1 Ownership:

• Review existing marketing materials, website, and messaging.
• Manage social media channels and create initial content.
• Set up email marketing sequences.
• Analyze website traffic and campaign performance.

Must-Have:

• 1-3 years of experience in digital marketing, growth marketing, or content marketing.
• Strong knowledge of email marketing, social media strategy, and content marketing.
• Familiarity with SEO and website performance tracking tools.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp).
• Strong copywriting and storytelling skills.

Nice-to-Have:

• Background in healthcare technology, AI, or SaaS marketing.
• Experience with B2B marketing and demand generation.
• Working knowledge of paid media campaigns (Google Ads, LinkedIn Ads).
• Self-starter, communicative, proactive, and independent.
• Creative, strategic, data-driven, organized, and adaptable.

Compensation Package:

• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance

Our Recruitment Process:

1. Application
2. Screening
3. Skills Assessment
4. Top-grading interview
5. Client Interview
6. Job Offer
7. Client Onboarding