Lead Brand Manager F/M

What is the job about?

As our Brand Lead, you will be responsible for defining and driving the global brand vision, strategy, and identity for New Tales and our games. You will work closely with internal teams and external partners to ensure a cohesive, innovative, and compelling brand presence across all channels. Your mission is to build strong brand equity and create meaningful connections with our audience.

That is great but what does it mean for the day to day?

Brand strategy:

• Report directly to the CMO and play an essential role within the publishing team, collaborating with all departments, including internal and partnered studios.
• Develop and implement a strong brand strategy that aligns with the company’s vision and business objectives.
• Ensure brand consistency across all touchpoints, including marketing, publishing, social media, and community.
• Champion the creative vision of the brand, pushing for originality, authenticity, and innovation in all aspects of communications.
• Oversee the creation of high-impact marketing campaigns, from concept to execution, ensuring they resonate with our audience.
• Partner with the Digital Marketing and Community & Communications teams to develop engaging content, ads and assets.
• Support the Brand team and creative agencies in creating and adapting static and video assets, using in-game capture, Photoshop and Adobe Premiere Pro.
• Establish a network of creative agencies to support asset creation, aiming for originality and efficiency.

Leadership:

• Manage external agencies and creative partners, ensuring high-quality output that meets our brand and business objectives.
• Lead and mentor the Brand team, fostering a culture of creativity, agility, and excellence in brand building – while ensuring a smooth delivery of all requested assets
• Contribute to a positive work environment and a healthy team culture.

What are we looking for?

·        Proven experience (7+ years) in brand management within gaming, entertainment, or a related industry.

·        Deep understanding of gaming culture, trends, and audience behaviours.

·        Excellent storytelling skills, with the ability to craft compelling narratives and brand messaging.

·        Strong leadership and project management skills, with experience in managing teams and agencies.

·        Experience in working within international contexts, with the ability to think globally

·        Basic skills in video editing, image formatting, and gameplay capture.

·        Experience capturing in-engine footage (Unreal, Unity, etc.) is a plus.

 What do you need for this job?

·        A passion for gaming with a deep expertise in the industry

·        Fluent English, both written and spoken.

·        A team-player mentality, focused on quality and innovation.

·        Adaptability and creativity

·        Team management experience

·        An ambition to succeed and grow 

About New Tales

New Tales is a new independent game publisher and developer based in Paris, France. Formed by passionate gamers, we offer a one-stop-shop publishing solution, working with developers as a united team to maximize success. We are also building our internal production capabilities to develop our own games and IPs.

If you’re ready to lead the charge in defining our brand’s future and be part of an ambitious and creative team, we’d love to hear from you!

• Meal vouchers
• Private health insurance 100% covered by the company
• 50% refund on transportation card
• Hybrid teleworking model (at least 2 days a week at the office)
• Relocation package if applicable