Digital Marketing Associate- Social Media

Associate focusing on Organic Social, you’ll play a pivotal role in building an engaged online community and driving brand growth across key platforms. Reporting to the Marketing Planning and Strategy Manager, this role is ideal for a creative and detail-oriented individual passionate about social media trends, influencer marketing, and brand storytelling.

Key Responsibilities

•        Manage and grow the brand’s organic social media presence on Instagram, TikTok, and Pinterest.

•        Research and report regularly on industry-specific trends to inform strategy.

•        Collaborate with the Brand Associate to craft messaging and develop engaging social media campaign content.

•        Design and produce graphics for social media using Canva, Photoshop, and Figma.

•        Partner with an influencer agency to identify and conceptualize influencer partnerships.

•        Work with the PR Associate to identify opportunities for giveaways and cross-brand collaborations.

•        Attend digital marketing agency meetings to align on strategy and execution.

•        Monitor, analyze, and report on social media metrics to measure reach and engagement.

•        Conceptualize and execute innovative brand activations to drive social media growth.

Required:

•        Self-starter with proven experience (+2 years) in organic social media growth, preferably within the CPG industry.

•        Degree in Marketing, Communications, Graphic Design or a related field.

•        Strong graphic design skills and fluency in Canva, Photoshop, and Figma.

•        Excellent written and verbal communication skills.

•        Creative mindset with a strong understanding of social media trends and platform-specific best practices.

•        Strong attention to detail, with the ability to multitask and prioritize effectively.

•        Team player with a collaborative work style.

Preferred:

•        Experience with paid social media and digital ad campaigns.

•        Familiarity with influencer marketing strategies and partnerships.

This role offers a unique opportunity to make a meaningful impact on a brand’s digital presence while growing your expertise in social media and digital marketing. If you’re excited about creating engaging content and fostering community growth, we’d love to hear from you!