Digital Marketing Manager

We are looking for a proactive and hands-on strategic Digital Marketing Manager to join our team and play a vital role in shaping our brand narrative, driving impactful digital initiatives, and enhancing our lead generation efforts. This is a hands-on opportunity where you will wear multiple hats to manage digital marketing campaigns, oversee content strategies, and collaborate with cross-functional teams to create a seamless customer journey that reflects our core values.

Strategies & Initiatives

• Collaborate with the Management Team to set the strategy and execute high-impact multi-channel marketing campaigns (content, email marketing, social media, paid ads, etc.) tailored to our B2B tech audience.
• Collaborate with Senior Management to develop data-driven digital marketing strategies aligned with business goals and objectives.
• Manage and oversee the content funnel, ensuring high-quality content creation that nurtures leads through the customer journey, from initial engagement to sales connection.
• Conduct market research, competitor analysis, and audience insights to identify trends and improve campaign performance.
• Continuously optimize marketing workflows, tools, and processes for efficiency and scalability.
• Ensure all digital initiatives align with CodeLink’s core values across all platforms and touchpoints.
• Develop strategies to enhance CodeLink’s digital presence, increase brand visibility, and drive qualified leads to the sales team.
• Provide regular reports and insights to Management on campaign performance, ROI, and other metrics.

Leadership

• Lead the marketing team, setting goals, tracking progress, and providing guidance and support to ensure successful execution of initiatives.
• Foster a collaborative and innovative environment within the team, encouraging creative ideas and solutions.
• Oversee the implementation of marketing automation tools.
• Prepare and manage the marketing budget, allocating resources effectively to support initiatives.
• Support team scaling and hiring efforts as needed to meet business demands.

Requirements

Must Have

• Minimum 5 years of proven experience in Digital Marketing or related fields.
• At least 2 years of experience managing a marketing team.
• Experience working with a technology or software company.
• Strong understanding of digital marketing fundamentals, including branding, segmentation, and campaign execution.
• Hands-on experience with content strategy, lead nurturing, and paid digital campaigns.
• Exceptional communication, interpersonal, and leadership skills.
• Proficiency in managing social media, blogs, email marketing, and other digital platforms.
• Excellent copywriting skills and advanced proficiency in written and verbal English.

Nice to Have

• Experience marketing to global regions (e.g., North America, Europe) outside of Southeast Asia.
• Proven expertise in inbound and outbound marketing to generate quality leads.
• Familiarity with CRM tools, marketing automation platforms, and data-driven campaign analysis.

• Three days remote every week and four full remote weeks per year.

• Gold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check and social insurance
• All office benefits and full salary during probation.
• Flexible working time starting anytime up to 10 AM working Monday - Friday with no overtime and a long lunch break.
• Allowance for everything: meals, parking, petrol, along with unlimited snacks and nice coffee every day.
• Choose from a brand-new Mac or PC device.
• Salary review twice a year with opportunities for promotions and spot awards.
• 12 days annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days.
• Yearly Training Budget up to 5 million VND per staff. On top of that, Professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes are available
• Yearly company trip, monthly activities, and other Celebrations for special days in the year, such as Women’s Day, YEP, and Christmas.
• Employee-led clubs within the company; games teams, sports teams, etc.
• Modern open-space office with comfortable workspace, a PS5 games room, and chill-out areas.